Senior Product Marketing Manager - Paid Acquisition

StubHub is on a mission to redefine the live event experience on a global scale. Whether someone is looking to attend their first event or their hundredth, we’re here to delight them all the way from the moment they start looking for a ticket until they step through the gate. The same goes for our sellers. From fans selling a single ticket to the promoters of a worldwide stadium tour, we want StubHub to be the safest, most convenient way to offer a ticket to the millions of fans who browse our platform around the world.

Paid Customer Acquisition Portfolio Manager

StubHub is on a mission to redefine the live event experience on a global scale. Whether someone is looking to attend their first event or their hundredth, we’re here to delight them all the way from the moment they start looking for a ticket until they step through the gate. The same goes for our sellers. From fans selling a single ticket to the promoters of a worldwide stadium tour, we want StubHub to be the safest, most convenient way to sell tickets to the millions of fans who browse our platform worldwide. 

Location: Hybrid (3 days in office / 2 days remote) – New York, NY, Santa Monica, CA, or Aliso Viejo, CA 

As a Paid Customer Acquisition Portfolio Manager, you’ll lead and optimize StubHub’s paid acquisition initiatives, driving strategic performance and influencing the full customer acquisition lifecycle. Your role extends beyond paid search as you leverage analytical insights, proactive strategies, and cross-team collaboration to identify opportunities, implement impactful improvements, and enhance overall customer experience from initial engagement through conversion. 

What You’ll Do 

• Manage and optimize performance for a strategic segment of StubHub’s Google Search portfolio. 
• Analyze campaign performance data, customer behavior, and market trends to proactively identify opportunities and execute impactful optimizations. 
• Use AI and advanced analytical tools to prototype insights, analyses, and actionable strategies rapidly. 
• Collaborate closely with Engineering, Data Science, Analytics, and Product teams to influence and implement customer experience improvements across StubHub’s digital platforms. 
• Develop and implement strategic initiatives aimed at enhancing customer acquisition and retention efficiency. 
• Clearly communicate insights, strategic recommendations, and outcomes through concise, data-driven summaries and direct collaboration. 

What You’ve Done 

• 2+ years of experience as an SEM Manager, Programmatic Ads Specialist, Paid Media Analyst, or similar analytical roles within digital marketing or marketplace growth. 
• Strong analytical skills, with proficiency in SQL. 
• Technical skills and experience with analyzing customer behavior on websites and mobile apps, including familiarity with attribution models and conversion optimization. 
• Ability to synthesize complex data into strategic insights and effectively communicate recommendations across teams. 
• Proven track record of driving measurable improvements through cross-functional influence, even without direct reporting relationships. 
• Self-motivated and hands-on, capable of independently addressing challenges and proactively uncovering growth opportunities. 
• Passionate, curious, and driven to deeply understand customer behaviors, marketplace dynamics, and performance drivers. 

Bonus Points 

• Extensive experience managing paid customer acquisition at scale, including optimization strategies, budgeting, and performance management. 
• Interest or experience in event ticketing, sports, music, or related marketpl