Global Associate Marketing Director, R&I

Our bold ambition is to deliver life-changing medicines that help eliminate COPD as a leading cause of death, eliminate asthma attacks and achieve clinical remission in immune-mediated diseases to make a difference for the over 6 million people currently using our medicine. As the Global Associate Marketing Director, you will have an opportunity to work on a fast-growing blockbuster brand on track to become a top 10 brand at AstraZeneca.

Within the Global Respiratory team and reporting to the Global Commercial Head, you will have a unique opportunity to lead the development and implementation of promotional brand strategy and materials to grow the brand as a market leader. This pivotal role will ensure the successful execution of tactics aligned to the Global Strategic Plan (GSP) and operational plan, driving both short-term performance and maximizing long-term brand value. The role will also play an important part in advancing digital innovation, applying AI-enabled tools and approaches, and ensuring strong cross-functional coordination across brand execution, alliance priorities, and supply planning.

 

What You’ll Do

• Develop and refine the brand’s promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.

• Lead the implementation of prioritized tactics within the GSP and operational plan, ensuring timely execution, clear accountability, and alignment with brand objectives across markets.

• Craft and implement persuasive promotional materials and campaigns in alignment with the overarching brand strategy, with an emphasis on innovative thinking and flawless execution.

• Serve as a lead for digital innovation and AI implementation, identifying and applying AI tools and techniques to enhance marketing effectiveness, content development, customer engagement, executional efficiency, and insight generation across the omni-channel ecosystem.

• Analyze business performance and formulate strategic insights to leverage business drivers, optimize brand performance, and identify transformative pathways.

• For key strategic initiatives, lead the creation, rollout, and optimization of new marketing materials and tactics, ensuring they are embedded effectively into the GSP and broader operational planning process.

• Collaborate with markets to identify best practices, uncover needs and trends, and improve consistency of brand strategy execution through omni-channel tactics.

• Build and maintain strong relationships with enterprise cross-functional teams to ensure seamless execution and tracking of marketing activities and tactics.

• Work closely with alliance partners and internal stakeholders to support strong alliance management, ensuring strategic alignment, effective governance, coordinated execution, and delivery against shared brand priorities.

• Partner with relevant cross-functional teams, including commercial, medical, sales, market development, advocacy, and supply colleagues, to ensure brand plans are informed by market needs, evidence generation, and operational realities.

• Support supply management considerations by ensuring close alignment between brand plans, demand assumptions, launch readiness, and execution priorities, helping to mitigate risk and support continuity of supply.

• Play a crucial role in the preparation and execution of launch activities for the product’s expansion with a new indication.

• Oversee allocated budgets for programs, ensuring cost-effective strategies that deliver maximum impact.

• This role will report to the Global Head of Marketing.
  
   

Essential Skills / Experience Qualifications

• Bachelor’s degree, preferably in business, marketing, or the sciences.

• 5+ years of pharmaceutical commercial experience, including a robust understanding of the US market.

• Proven track record in developing and executing brand strategies and materials founded on insights and value propositions.

• Demonstrated experience in translating strategy into clear tactical implementation through brand plans, operational plans, and cross-functional delivery.

• Experience applying digital and AI-enabled tools to improve marketing effectiveness, execution, planning, or customer engagement.

• Demonstrated experience in financial competence and budget management.

• Experience in the respiratory and/or immunology therapeutic area.

• Experience engaging with external customers, such as key opini