Field Marketing Specialist Performance - Ohio

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

OVERVIEW

The Field Marketing Specialist role is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking, and product feedback.

Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating product demos, retail education, and events. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in the Ohio and greater Midwest territory, extending out as directed.

SCOPE OF WORK: Run (60%), Outdoor (40%) Priorities defined seasonally by manager.

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Community Marketing:

• Plan and execute consumer events that focus on new product demos
• Build brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How to Trail Run workshops, run clubs, hike clubs, product launches).
• Support national & sponsored events in territory as requested
• Collaborate with sales agencies at agreed upon consumer trial events & experiences
• Manage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelines
• Execute marketing activations with our specialty dealers and key accounts in epicenter

In-Store Experience/ Shopper Marketing:

• Execute training and incentive toolbox that builds brand advocacy and supports our recommendation strategy
• Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions
• Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives
• Support sell-through contests with identified accounts
• Execute point-of-purchase displays and support merchandising guidelines in store
• Ensure campaigns are executed in alignment with the consumer calendar
• Prepare territory for leadership visits in key stores
• Support internal marketing teams at Ogden HQ office with other tasks as assigned

Digital:

• Maintain local events on sport pages of website
• Support review strategy by working with community ambassador team
• Support digital toolkit distribution and usage with specialty accounts
• Provide local epicenter content and educational copy (ie: “How-To” Videos) as requested

Other projects to be assigned

Tracking and Reporting:

• Manage travel expenses and local marketing budget as assigned
• Use identified tracking tools for KPIs as directed (example: Replsy, Contentful, Seasonal Playbooks)
• Create and maintain a comprehensive list of all community ambassadors / shop pros by sport and category. This should include contact information, products used and social channels

Qualifications

REQUIRED EDUCATION & EXPERIENCE

1-3 years practical experience in the running, outdoor and/or sneaker industry is preferred