Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Job Summary:
The Regional Marketing Manager will lead marketing strategy for our Core business in North America and drive results through both internal resources as well as strategic agency partnerships. This role requires strong leadership skills, a deep understanding of the healthcare industry, excellent communication skills, and the ability to manage multiple projects simultaneously while meeting tight deadlines. The successful candidate will have a proven track record of delivering innovative solutions that meet customer needs, resulting in increased revenue and profitability for the organization.

Responsibilities:

• Develop and implement regional marketing plans aligned with corporate goals and objectives

• Manage relationships with key customers and stakeholders within assigned territory

• Collaborate with cross-functional teams to develop new products or enhance existing ones based on customer feedback and market trends

• Conduct market research to identify emerging opportunities and threats in the region

• Analyze sales data to identify areas of opportunity and optimize resource allocation accordingly

• Monitor competitive activity and adjust strategies accordingly

• Lead agency partnerships to execute campaigns across all channels including digital, print, television, radio, social media, etc.

• Track performance metrics related to marketing initiatives and provide regular updates to management team

• Stay abreast of changes in regulatory environment affecting pharmaceutical manufacturing operations

• Provide support to Sales Team by attending conferences, trade shows, webinars, etc., as needed

Qualifications

• Bachelor’s degree required; Master’s preferred

• Minimum five years experience in marketing/communications role within Healthcare industry

• Strong project management skills essential

• Excellent written and verbal communication skills

• Ability to work independently and collaboratively as part of a team

• Knowledge of Microsoft Office Suite required

• Experience working with external agencies preferred

• Understanding of regulatory requirements governing pharmaceutical manufacturing processes highly desirable

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn