Sr. Marketing Manager, US CMF

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Project/Program Management Group

Job Sub Function:

Project/Program Management

Job Category:

People Leader

All Job Posting Locations:

West Chester, Pennsylvania, United States of America

Job Description:

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

The Senior Manager, US CMFT Marketing is responsible for leading a marketing team and building the organizational capabilities needed for the U.S. CMFT team to meet the specific needs of the JJMT organization, the U.S. CMFT market, and our customers. You will lead a mix of individual contributors and other managers and are expected to serve as a coach and mentor to more junior managers as well as balance more complex business and people related matters.

This position is located in West Chester, PA and is responsible for the US downstream marketing of the CMFT product portfolio.   You will report to the Senior Director of Marketing, US Trauma and CMFT and manage a team of various Marketing Managers with direct product responsibility.

Responsibilities:

People Leadership

You will be responsible for hiring and developing a high performing team and will lead/coach/manage a team of direct and indirect reports.

Commercial Results

• Achieves U.S. CMFT business plan objectives of sales, net income, gross profit, inventory and price on an annual basis
• Leads project expenses within budget
• Increases the company’s position within the U.S. CMF segment and accelerates adoption in the Thoracic segment
• Aligns and engages the CMFT Field Sales Organization on business priorities
• Ensures top-level operations marketing support to the Field Sales Organization
• Owns and oversees End-to-end execution and delivery of US products and services across global marketing, supply chain, finance, commercial and marketing operations, and field sales

Brand Strategy

• Owns the development of brand strategies for CMFT products, services, programs and other key initiatives including establishment of value proposition, customer and brand targeting & segmentation, positioning, U.S. branding, and product lifecycle management
• Builds the JJMT and CMFT brands through surgeon KOL advocacy and engagement, often collaborating across multiple JJMT op-cos with strategic partnerships
• Coaches the team with the development of marketing collateral creation, review, and deployment
• Provides input into next generation portfolio prioritization. Participates in the effort to remove products from market (obsolescence)

Customer Insights and Analytics

• Possesses strong knowledge of CMFT and internal fixation products, competitors, procedures, and surgical techniques to understand the diverse needs of our customer segments (surgeon, hospital, patients, payers, etc.)
• Partners with Strategic Marketing to execute market research initiatives and new technology validation. Provide technical expertise to assist in their execution
• Stays connected with market needs through frequent interaction with customers (co-travel with sales consultants, attendance at industry meetings, review medical journals, etc.)

Business Planning and Execution

• Works closely with managers to develop annual business