Staff Officer (Audience Research)

Post Context

Headquarters Allied Joint Force Command Norfolk (JFCNF) provides a resilient, static Joint headquarters to plan, prepare and conduct operations across all domains in peacetime, crisis and conflict, in order to support NATO’s three core tasks, at the Joint Operational level, as directed by SACEUR.

The Communication Directorate advises the Commander, and exercises the Commander’s authority to achieve the desired effects of communication and information activities. It is responsible for directing, monitoring, assessing and coordinating communications staff functions.

The StratCom Analysis and Assessment Branch represents the Understand/Assess function of StratCom and covers all analysis capacities from Info Ops, PsyOps and Mil PA.

The incumbent manages audience research to inform the information environment assessment (IEA) and support StratCom decision-making.

Principal Duties:

• Support JFCNF, ACO and NATO HQ Public Diplomacy Division surveys.

• Manages targeted audience research aimed to inform communication planning, execution and evaluation.

• Drafts country books, country briefs and behavior baselines as required.

• Support the Research of cultural norms and variations to understand the information environment.

• Assists in the smooth operation and continued development of the projects, reports and systems within the IEA.

• Assists with qualitative and quantitative research, digital analytics analyses and projects.

• Under guidance, to develop questionnaires and relevant analyses of key audience trends as required.

• Provides project management support across research and analytics projects.

• Develops relationships across the Audiences team, with key IEA and COMMDIR staff and J2 staff.

• Provides Desk research and data gathering as required.