Creative Director

Who We Are

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).

We are looking for a Creative Director to join UnitedMasters!

What You'll Do

• Own the creative expression of UnitedMasters, ensuring our brand, design, and messaging win both the hearts and minds of a thriving community of independent artists
• Oversee the evolution of UnitedMasters brand book and style guide (in collaboration with our partners at Translation), ensuring we have differentiated positioning, messaging, and visual design that are consistent across, yet optimized for, all artist touch points
• Lead the design and creative functions for Marketing, owning creative production across brand touch-points, audiences, and campaigns, including landing pages, digital marketing, email, social, and events
• Partner with Marketing stakeholders (brand, growth, product marketing, lifecycle) to produce best-in-class creative that is not only emotionally resonant but performant, driving both affinity and adoption among our target audience
• Implement a data-first approach to creative, utilizing data to both inform and evaluate creative, continuously learning and iterating based on performance
• Build a rigorous, strong design culture and process - ensuring  our team, tools, project management and operations are optimized for the evolving needs of the business
• Partner closely with key cross-functional stakeholders (Product Design, Event Marketing, Artist Marketing, Brand & Partnerships, etc) to ensure consistency across all channels, providing design support and/or guidance as needed
• Partner with Translation team to ensure UnitedMasters creative ladders into broader UnitedMasters+Translation brand, and to identify opportunities to partner on larger brand creative development
• Build, manage, and mentor a creative team (both in-house and freelance as needed) - identifying short-term and long-term hiring needs to efficiently meet business goals

Knowledge, Skills and Abilities

• Ability to manage multiple on-going projects, be flexible to change, and adapt to shifting priorities
• Ability to operate and deliver with limited resources, understanding how to be scrappy in short-term while planning and building toward the long-term needs of the organization
• Ability to communicate effectively with all levels, including senior leadership
• Ability to execute on priorities with a strong sense of urgency, ownership and accountability
• Understanding of the latest digital trends and formats, how to optimize creative for each, and have a test & learn approach
• Passion for managing and mentoring high-performing teams
• Portfolio of creative campaigns and work required to be considered

Minimum Qualifications

• 6+ years experience leading marketing creative, in-house and/or at an agency
• Proven experience defining or evolving brand identity (including branding, style guide, creative toolkit, brand voice/messaging guidelines)
• Experience building creative for multi-channel campaigns (paid social, digital banners, email, OOH, etc), with strong emphasis on digital/performance marketing             

Preferred Qualifications

• 3+ years experience at a digital/subscription business
• 5+ years experience hiring and directly managing high-performing creative teams
• 3+ years experience marketing to creators strongly preferred
• 2+ years of experience working in-house at a startup or public tech company
• Experience in the music industry a plus
• Bachelor’s degree or equivalent years of experience

 

About UnitedMasters, Inc.

UnitedMasters Inc. re