Sr. Manager, Product Lead Growth Marketing

About Neo4j:

Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden relationships and patterns across billions of data connections deeply, easily and quickly. Customers use Neo4j to gain a deeper understanding and reveal new ways of solving their most pressing problems. Over 75% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.

At Neo4j, we’re proud to be building the technology that powers breakthrough solutions for our customers, helping them cure diseases, fight fraud, crush pandemics, and accomplish their most ambitious missions—even if it’s getting humans to Mars. Learn more at neo4j.com and follow us @Neo4j.

  Our Vision: 

At Neo4j, we have always strived to help the world make sense of data.  

As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.

Overview:

Reporting to the Director of Marketing Strategy and Operations, this role will be responsible for setting up the Product-Led Growth (PLG) Marketing function at Neo4j.  This role is crucial for accelerating our self-serve Go-to-Market (GTM) motion and will partner closely with the Product team to drive customer acquisition and revenue growth through data-driven marketing strategies. As a key member of our Marketing team, you will develop and execute comprehensive growth plans, optimize marketing funnels, and drive impactful campaigns to fuel our expansion in the B2B cloud infrastructure space.

 

Responsibilities:

This role is ideal for a strategic thinker who wants an execution-heavy Growth Marketing role. In this role, you will:

• Identify priority market segments and define the ideal customer journey and lifecycle for Neo4j’s self-serve products. 
• Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion). Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing
• Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts
• Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels
• Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle
• Jointly own revenue objectives with Product counterparts
• Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points. 
• Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations

 

Qualifications:

• Experience: 5+ years of experience in growth marketing, preferably within  B2B SaaS or within technical products in the cloud infrastructure industry. Prior experience marketing to a technical audience is a plus.
• Skills: Strong analytical skills with the ability to interpret data and derive actionable insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Iterable, Mixpanel, Google Analytics, 6Sense, Salesforce).
• Leadership: Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Engineering. Excellent project management skills and the ability to manage multiple priorities effectively.
• Communication: Exceptional written and verbal communication skills. Ability to craft compelling marketing messages and present ideas clearly to stakeholders.
• Education: Bachelor’s degree in Marketing, Business, or a related field. Advanced degree or certifications in digital marketing, data analytics, or growth hacking is a plus.

The annual base salary range for this position based in the United States is listed below. This salary range is an estimate, and the actual salary may vary based on Neo4j’s compensation practices, job related skills, depth of experience, relevant certifications and t