Paid Social Media Specialist, Remote

Department:

12812 Advocate Aurora Health Corporate - CXandDigital: Digital Strategy

Status:

Full time

Benefits Eligible:

Yes

Hours Per Week:

40

Schedule Details/Additional Information:

Monday-Friday 8am-5pm. This is a remote role. Advocate may approve remote workers who reside in the following registered states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

Pay Range

$30.15 - $45.25

The Paid Social Media Specialist helps execute Advocate Health’s paid social media strategy to facilitate access, awareness and engagement.  This position will assist in paid social strategy, ad creation, optimization, A/B testing, campaign auditing, and analysis. This individual should possess a broad knowledge of running ads on various social platforms including, but not limited to: Facebook, Instagram, TikTok, and LinkedIn.

Major Responsibilities:

• Executes and supports the paid social media strategy by participating in campaign meetings and collaborating with the Paid Social Manager to achieve organizational goals.
• Implements paid ad strategies across platforms using branded and professional imagery designed to drive results and encourage community engagement—such as educational and engaging videos, infographics, and lead generation ads.
• Develops innovative audience targeting methods and paid social campaigns.
• Works closely with the Organic Social and creative teams to tailor ad concepts, formats, and content for each platform.
• Understands key performance indicators (KPIs) including CPC, CTR, CPE, and ROAS.
• Designs and carries out A/B testing for variables like audience, copy, and creative.
• Prepares weekly and monthly performance reports.
• Keeps current with social media industry news and best practices, and provides strategic input for brand social channels.
• Participates in creative brainstorming sessions to discover new, more effective social media advertising approaches.
• Manages ongoing boosting of organically published posts.
• Acts as a liaison to promote content through social media, both internally and externally.
• Generates timely social media reports and creates monthly or ad hoc dashboards as needed.

Licensure, Registration, and/or Certification Required:

• None Required. Meta Certified Digital Marketing Associate preferred.

Education Required:

• Bachelor's Degree in Marketing, or
• Bachelor's Degree in Communications or related field.

Experience Required:

• Typically requires 3 years of experience in day-to-day management of social media platforms.
• LinkedIn business manager experience a plus.

Knowledge, Skills & Abilities Required:

• Organized and detail oriented.
• Strong written and oral communication skills.
• Ability to operate independently in a self-directed, deadline-driven environment.
• Ability to collaborate effectively with all levels of clinicians, management, executives, etc.
• Proficient in Google Analytics, Microsoft Office products and familiarity with WordPress and social media management tools.

Physical Requirements and Working Conditions:

• Operates all equipment necessary to perform the job.
• Must be able to sit, stand, walk and bend throughout the workday.
• Position requires travel therefore may be exposed to weather and road hazards.
• Protective clothing must be worn as necessary.

#LI-Remote

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.

Our Commitment to You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incent