Manager, Advertising

Company Description

The Advertising Manager is responsible for supporting the Advertising Director with driving strategic direction, flawless execution and constant analysis of Red Bull Advertising Campaigns. The Advertising Manager is responsible for developing inspiring and engaging advertising campaigns to amplify the World of Red Bull and build brand relevance with the next generation of consumers. The Advertising Manager must be a strategic and critical thinker with an innate ability to connect with consumers via Advertising and exhibit strong organizational & project management skills. They should also be solution-oriented and be passionate about putting insights and learning into action. They will support in the strategic planning and execution of integrated campaigns intended to drive both Brand and Can love. This person must have an appreciation for the history of the brand, a desire to drive it forward, and a passion to learn and grow in a fast-paced environment.

Job Description

CAMPAIGN MANAGEMENT & STRATEGY DEVELOPMENT

Develop integrated media strategy for Local advertising campaigns working closely with agency partners (including: Media Strategy and Planning for Programmatic, Social, Search, OOH) to deliver insightful/effective/efficient plans that deliver on our objectives

Ensure all media plans are optimized to deliver reach, awareness, impact and engagement with the Red Bull target and to achieve overarching marketing objectives

Work cross-functionally to ensure integration of Paid, Owned and Earned media

Work with Consumer Insights to develop campaign measurement plans

Successfully lead in project managing key Advertising Campaigns, ensuring all programs are executed as planned, on time and on budget

Responsible for creating, maintaining and managing the overall campaign lifecycle timeline, including 3rd party timelines (i.e.: agencies)

Responsible for ensuring the development of comprehensive, strategic and insightful campaign briefs for Advertising campaigns that create best in class campaigns

Analyze audience data, consumer insights & activation details as well as past campaign learnings and best practices to constantly up-level briefs

Support in ideation of building annual Advertising Business Plan

Work closely with the Media Team to constantly monitor and optimize campaign performance

Lead the development and sharing of campaign reports that highlight performance, learnings and best practices

Constantly evaluate and analyze measurement and results of not only campaigns, but also of full programs to evolve future campaigns

Drive the launch and wrap-up of creative-specific Brand Studies, ensuring growth and evolution amongst key campaigns

Responsible for ensuring implementation of specific data integration and compliance applicable to campaigns

MEDIA AGENCY MANAGEMENT

Manage the media agency on developing media strategies that deliver on objectives

Support the Sr. Director of Advertising with annual media planning and reviews

Support the Sr. Director of Advertising with the annual media agency evaluation

CREATIVE DEVELOPMENT

Responsible for inspiring team to develop and/or source all creative needed to launch campaign on time and on strategy

Responsible for managing the creative development processes across Social, WebTV, Digital Display, SEM, TV, OOH and Radio advertising

Responsible for facilitation of creative review & approval processes, from concepting, through to production, trafficking and launch

Guide and inspire teams to re-imagine the creative development process, by identifying gaps and opportunities within our existing efforts and assessing/highlighting creative examples to constantly enhance our consumer-facing communications

Ensure thorough and accurate budget management & tracking for concepting and production

CROSS FUNCTIONAL COLLABORATION

Lead ongoing collaboration with cross-departmental stakeholders throughout campaign process: Brief, Creative, Launch, Optimization, Results & Key Learnings

Source strategic inputs from cross-departmental stakeholders, as appropriate: Brand, Sports, Culture, Media House, Shopper Marketing

Maintain a collaborative and professional relationship with all Agency partners

FUTURE THINKING

Constantly monitor industry trends and competitive activity to ensure we stay at the forefront and can apply innovative thinking to our own campaigns

Continually push for innovation from agencies focusing on emerging technology, new creative formats and beta opportunities 

PEOPLE MANAGEMENT

Establish the objectives, key results, processes, timing, necessary assets and workflow