Jobs and Careers

Manager, Paid Media, WSJ

Dow Jones

New York City, United Statesfull_timeVerifiedPosted 12 Aug 2025

💰 $105,000/yr($85,000/yr – $105,000/yr)

About the role

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role

Dow Jones is seeking a Paid Media Manager in the US region who will be responsible for growing and optimizing paid media marketing programs aimed at driving acquisition growth for WSJ. The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals.

As Paid Media Manager, you will work highly collaboratively across the organization with multiple stakeholders to plan, develop, and execute growth strategies. You must have at least 4 years of experience managing direct response paid media campaigns from start to finish.

You will report to the Director, Paid Media, WSJ, and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science.

You will work on-site in our midtown Manhattan office 3 days each week.

You Will:

Create an effective strategic framework across paid media platforms including Meta, Google Search, DV360, LinkedIn, X, Reddit and Snapchat.
Optimize media strategies to improve performance and ensure the KPI goals are met.
Manage a $20M+ annual media budget to increase audience reach, maximize acquisition volume and deliver on CPO goals.
Be hands on in-platform - QA'ing campaign builds, optimizing targeting strategy, and monitoring performance.
Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met — and remaining agile to respond to real-time performance.
Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
Actively report, track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team.
Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront.

You Have:

4+ years experience in paid search with additional experience in display/programmatic and paid social
Proven experience identifying meaningful, actionable insights within past successful paid media campaigns
Hands-on experience with developing and reporting on performance media metrics and KPIs for business goals, process improvement projects, and campaign management
In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360)
Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
A proactive mindset as well as the ability to seek out and build the necessary relationships throughout the organization to achieve success
Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment
A bachelor's degree in marketing or business administration is preferred