Senior Director, ADHD Brand Lead

Job Summary

About Otsuka

We defy limitation, so that others can too. In going above and beyond—under any circumstances—for patients, families, providers, and for each other. It’s this deep-rooted dedication that drives us to uncover answers to complex, underserved medical needs, so that patients can push past the limitations of their disease and achieve more than they thought was possible each and every day.

About the Role

If you have a passion for marketing and for leveraging innovation to help patients, caregivers, HCPs and other critical players in the neuropsychiatric disorder category... then… Read on!  

This highly visible leadership position has been designed for an executive marketing professional to lead the US Centanafidine launch, a novel treatment for ADHD.  The compound represents a scientifically unique approach to treating symptoms that are not adequately addressed by current therapeutic options and/or for which existing treatments have an unsatisfactory safety and tolerability profile.  

The core responsibility of this role is to deliver a successful launch that results in significant contribution to overall brand growth and lead commercial team members responsible for creating and implementing brand strategy across HCP/PME/Consumer/NPP marketing.

We are looking for a passionate and innovative marketing professional to bring their skills to a complex and difficult to treat category. 

Job Description

• Overall strategic direction for the indication launch, execution, as well as managing performance post-launch

• Work closely with executive leadership team members and key individuals of the base business to integrate the strategy with the base indications to ensure the maximal success of overall business

• Lead all strategic and tactical activities in close coordination and alignment with organizational matrix partners

• Work with clinical teams to ensure optimal labeling and translation of clinical data into commercial messaging

• Partner with medical teams to align on an asset-level plan driving an aligned launch approach for both commercial and medical

• Build a plan to ensure optimal access and affordability within aligned financial framework by effectively partnering with patient support and market access teams

• Build a team and lead relevant team members responsible for HCP/PME/Consumer/NPP marketing to oversee the development of the HCP/Consumer strategy, promotional plans, campaigns and set the promotional direction for brand and customer engagement team

• Collaborate with sales leadership to design sales force structure that supports successful indication launch and growth; provide a clear strategic direction to the field

• Lead other functional teams and strategic partners (e.g. agencies, alliance organizations) to ensure cooperation, shared responsibility in commercialization activities and ultimately in business performance

• Work with business analytics and market research to identify key insights, track and manage brand performance and adjust plans accordingly

• Oversee the development of pre-launch disease education/market-shaping initiatives across HCPs and consumers

Qualifications

Required

• MBA or other relevant graduate or post-graduate degree

• 12+ years commercial experience, ideally spanning HCP, consumer, new product launch experience, sales, access and market analysis experience within the US pharmaceutical industry

  • Strong strategic skill sets including effectiveness in identifying and addressing major strategic challenges (e.g., competition) and the ability to navigate complex market environments

  • Brand marketing experience, including identifying market and customer needs, building strategic and tactical plans and brand promotions

• Demonstrated ability to lead matrix teams and deliver strong results

• Strong influencing and negotiation skills

• Demonstrated business acumen

• Ability to respond effectively to multiple priorities and tight timelines

• Sense of urgency and adept at balancing short- and long-term priorities and manage multiple priorities effectively

• Previous experience managing direct reports  

• High level of intellectual curiosity combined with strong strategic and analytical skills

• Extensive experience with developing and executing marketing strategies and tactics, market research and analysis and business forecasting

• Strong executive leadership skills, communication, presentation and business partnering ability

• Proven ability to operate in a fast-paced, entrep