Senior Product Marketing Manager

At Interpres Security we are on a mission to arm our customers with evidence-based outcomes that inform organizational risk based on their security ecosystem.  Interpres automates, optimizes and right-sizes organizational defensive strategy against cyber threats that matter most. Our evidence-based platform analyzes the constantly changing relationship between defensive capabilities and adversarial threat. We provide a proactive and unbiased view of your security posture that focuses resources on the most impactful defensive actions. We are looking for people with passion, purpose,  a focus on innovation, and the drive to give our customers the best experience possible. Interpres Security fosters a remote-first culture and strives to offer employees the flexibility and balance to do their best work. Interpres is going to change how organizations operate their ecosystem. Are you ready?

Are you ready to make your mark at an award-winning cybersecurity startup? Is what you do as important to your life choices as who you are? Interpres Security is seeking an experienced Product Marketing Manager with deep knowledge of the cybersecurity ecosystem to help accelerate our market penetration. In this role you will use your knowledge of our target audience, key vertical markets, associated security issues and the competitive landscape to inform our GTM strategy, hone our value proposition and messaging, develop compelling content, enable our sales team and drive business growth. Our Product Marketing Manager sits at the nexus of product development, marketing, and sales. You will work closely with product management and development, demand gen marketing and our sales and solutions teams

 

What you will do:

• Positioning and messaging: Develop powerful customer-focused messaging that highlights relevant attributes, demonstrates value and connects Interpres to critical pain points facing security decision makers today.
• Product content: Create high-quality, persuasive, and informative content about our solutions across a breadth of formats including web pages, collateral, presentations and videos, digital and social media.
• Vertical markets: Build an understanding of our key vertical markets and their specific security concerns. Craft industry specific messaging, collateral, and content that resonates with each vertical market and enables effective marketing campaigns.
• Customer success stories: Work with our sales team to secure customer quotes and testimonials. Craft high-impact customer success stories for each of our key verticals, and across a variety of formats including video.
• Sales tools and enablement: Develop engaging and creative pitch decks and other customer and sales enablement tools. Prepare and deliver training material to educate sales and partners on our product value, customer benefits and essential differentiators. Assist the sales team in drafting compelling customer proposals.
• Product evangelism: Demonstrate our product and effectively communicate the value of our solutions to customers, prospects, analysts, journalists, and other market influencers at industry, partner, and corporate events, sales calls, briefings and webinars.
• Market/competitive intelligence: Be the expert on our customers, how they buy and their buying criteria; be the expert on competition to share how Interpres differentiates our value to the customer. Develop internal and external competitive analysis and selling-against guides with functional or technical comparison of essential features of products and portfolio. Develop and maintain relationships with external vendors whose products or services will be needed for the product.
• Product launches: Manage the GTM process for new product releases, extensions and integrations. Collaborate with our product, PR, marketing and sales teams to accelerate market penetration.

 

 

What you will bring:

• Deep understanding of SIEM, endpoint and network cybersecurity.
• Track record of success bringing new cybersecurity products to market.
• Demonstrated ability to create compelling positioning, messaging, content and sales enablement tools that resonate with security decision makers
• Exceptional written and verbal communication skills. Effective presenter. Experience developing impactful videos is a plus.
• Strong project management skills and the ability to drive multiple projects with tight deadlines effectively and juggle multiple projects quickly with minimal oversight
• Thinks strategically about product marketing. Able to focus on the most critical priorities in a fast-changing environment and deliver high-impact results.
• Direct experience with SIEM, security analytics, threat hunting, EDR, cloud security or related topics, and associated target audi