Channel Marketing Manager - Retail

About Us 

Gibraltar Building Products is a leading North American building products manufacturer, with several manufacturing facilities across the United States and Canada. As the top supplier in the residential roof ventilation, drainage and roofing accessories markets, Gibraltar Building Products has extensive scale, top brands such as AirVent, Amerimax, Appleton Supply, Architectural Mailboxes, Award Metals, Berger, DOT Metals, Flamco, Florence, NorWesCo, Nu-Ray Metals, Millenium Metals, Quality Aluminum Products, SBC Supply, Southeastern Metals and Verde. Our portfolio of Brands can be found in the nation's largest home center retailers and building product distributors. Gibraltar Building Products is a segment of Gibraltar Industries, Inc (Nasdaq: Rock) a leading manufacturer and provider of products and services for the Residential, Agtech, and Infrastructure markets. 

Elevate Your Marketing Career!

We are seeking a talented individual to join our team as Channel Marketing Manager - Retail . In this role, you will be responsible for crafting and executing innovative strategies to promote product sales across our network of distribution partners. Your contributions will play a vital role in guaranteeing that our organization's products effectively penetrate the target market.

 

Benefits of Working With Us 

• Competitive compensation including paid time off and holidays.
• Medical insurance (HDHP with HSA and PPO options)
• Prescription drug coverage
• Dental and Vision insurance
• Pre-tax flexible spending account
• 401(k) retirement savings with employer match
• Basic and supplemental life and AD&D insurance
• Short-term and long-term disability insurance
• Pre-tax dependent care flexible spending account
• Wellness program with diabetes prevention, condition care, preventive care, and annual flu shot.
• Employee Assistance Program

 

Requirements 

We are searching for a candidate with: 

•  Bachelor's Degree or higher in marketing, product marketing business, communications or related field preferred.
•  5+ years of progressive experience in B2B Marketing.
•  5+ years’ experience with major Homecenter retailers
•  Knowledge in the residential building industry a plus.
•  Exhibit strong leadership, problem solving, and time management capabilities.
•  Comfortable working in a cloud-based environment.
•  Experienced managing and selling across multiple retail sales channels.
• Strategic Planning: Ability to develop and implement marketing strategies that align with business goals.
• Communication: Strong written and verbal communication skills for effective collaboration with partners and internal teams.
• Strong project management: Proficiency in managing multiple projects simultaneously, ensuring timely and successful execution.
• Analytical Skills: Ability to analyze market trends, sales data, and performance metrics to make data-driven decisions.
• Relationship Building: Strong interpersonal skills to build and maintain relationships with channel partners and stakeholders.
• Budget Management: Experience in managing marketing budgets and optimizing spending for maximum ROI.
• Technical Proficiency: Familiarity with marketing tools and platforms (e.g., Salesforce, email marketing,) and possibly some knowledge of digital marketing techniques.
• Comfortable working in a matrix environment

Duties and Responsibilities 

A typical day may include:   

• Develop, communicate, implement, and manage a channel marketing strategy for the assigned channel type.
• Keep a pulse on channel partner trends and drive marketing excellence across the organization.

 

• Responsible for driving strategy and growth within assigned target customer base.
• Develop KPIs, proposals, business cases and ROI models for and with partners.
• Organize and execute campaigns through internal resources and external vendors.
• Track and optimize the performance of new and existing partnerships.
• Set the strategic and tactical direction for channel marketing activities that generate revenue in region.
• Establish and maintain relationships with clients, partners, and dealers to generate revenue and drive sales.
• Find high value leads and potential pa