TikTok Shop - Business Development Manager - Food and Beverage

Company Overview

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



Team Overview

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. For years, TikTok has played a central role in the shopping journey for the Beauty category with #TikTokMadeMeBuyIt. The TikTok Shop Food and Beverage business is looking for a passionate retail & marketplace Business Development champion to help us build our business and deliver exponential growth!



About the Role

The Business Development Manager - Food & Beverage is responsible for identifying and onboarding high-potential sellers, to help us build a credible, differentiated, and trend-driven Food & Beverage business. You will work closely with a team of category managers, creator specialists, technical and non-technical cross-functional partners to pitch, educate, and onboard beauty sellers onto TikTok Shop.



Responsibilities

- Partner with Category leadership to identify and prioritize the highest-potential Food and Beverage to join TikTok Shop, and lead the business development process end to end

- Generate, curate, and continually advance a pipeline of qualified prospects based on opportunity size, readiness for platform, creators, and customers, and ability to execute content commerce, and deliver on BD goals to grow the category

- Deeply understand the TikTok category space and target brands, and conceptualize effective pitch materials and processes to deliver the right outcomes with brands

- Partner with internal cross-functional teams to help brands navigate onboarding & integration, and optimize the process so that your BD pipeline progresses at speed, and delivers growth for the sellers

- Develop reporting, analysis, and measurement that monitors and optimizes seller onboarding.

- Collaborate and partner with internal cross-functional teams to coordinate resources and drive seller acquisition results