Director, Global GTM Enablement

Articulate is seeking a strategic enablement leader to own and evolve our growing function into a unified Revenue Enablement engine that drives performance across the full go-to-market revenue cycle.
Reporting to the VP of GTM Effectiveness, this high-impact role is responsible for building learner-centric, business-aligned programs that empower global Sales, Customer Success, Channel, and Marketing teams. You will define the strategy, unify cross-functional workstreams, and ensure go-to-market teams are confident, capable, and aligned to deliver on growth targets.
You will lead and scale a high-performing, multi-layered team of enablement professionals who currently support Sales, CS, and Channel. You will focus on optimizing our global strategy and shaping how go-to-market teams learn, grow, and drive impact across the customer journey.

What you'll do:

• Enablement Strategy & Program Design
• Own and evolve a unified enablement strategy across onboarding, role-based development, launch readiness, and continuous learning.
• Drive the creation of modular, learner-centric programs that align to Sales, CS, Partner, and Marketing roles and support full-funnel GTM performance.
• Define the strategic framework for readiness, skills development, and certification across GTM teams, grounded in adult learning and instructional design principles.
• Establish performance-based learning standards with defined objectives, assessments, and business outcome metrics.
• Set the vision and structure for sales readiness across prospecting, discovery, demos, objection handling, and pipeline conversion.
• Shape post-sale enablement through retention and expansion playbooks aligned to renewal, upsell, and customer health outcomes.
• Own the strategy for partner and reseller enablement, including onboarding, certification, and international readiness.
• Guide enablement planning and content activation in support of major product and go-to-market launches.
• Learning Systems & Performance Infrastructure
• Own and evolve scalable learning systems, including LMS platforms, content workflows, enablement calendars, and localization infrastructure.
• Define and operationalize performance metrics and feedback loops to measure enablement impact on ramp time, content usage, pipeline conversion, attach rate, and retention.
• Set strategy for digital-first program delivery using Articulate and other tools to enable scalable, high-impact learning across global teams.
• Cross-Functional Alignment & GTM Readiness
• Translate and operationalize company priorities into structured enablement roadmaps with clear ownership and measurable business impact.
• Work closely with the Chief Commercial Officer and global GTM leaders to align enablement to growth objectives.
• Partner with Revenue, Product, Marketing, GTM Ops, and GTM Strategy & Analytics to align programs to business goals and field execution.
• Support and influence GTM leaders in skill development, product knowledge, and strategic initiatives across all stages of the funnel.
• Represent and advocate for Enablement in strategic forums including QBRs, business reviews, launch planning, and GTM planning sessions.
• Team Leadership
• Lead, scale, and develop a multi-layered, high-performing team of enablement professionals aligned to GTM functions.
• Build scalable structures and expectations across enablement workstreams, ensuring accountability, cross-functional alignment, and measurable outcomes.
• Guide regional enablement resources to ensure global consistency and program scalability across markets.

What you should have:

• 12+ years of experience in GTM or Revenue Enablement, Enablement Operations, Learning & Development, or related fields, with a track record of owning and scaling global enablement strategies.
• 5+ years of experience leading enablement teams, including hiring, developing, and managing global or functionally aligned teams with people leaders as direct reports.
• Experience leading enablement in high-growth SaaS organizations at a stage where global scale, strategic alignment, and measurable GTM impact are critical to success.
• Deep understanding of adult learning theory, instructional design models, and behavior change principles.
• Demonstrated ability to translate GTM objectives into scalable learning experiences and performance-based certifications.
• Excellent planning, communication, and cross-functional collaboration skills.

Nice to haves:

• Experience building role-based competency frameworks and multi-stage learning paths across the GTM lifecycle.
• Familiarity with performance-based assessments, coaching frameworks, and certificatio