Sr Manager, Campaign Integration Strategist - Retirement Solutions

Client Marketing
This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high-quality leads to the sales organization.

Key Responsibilities and Duties

• Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
• Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
• Assists with campaign execution in partnership with functional marketing team members.
• Understands departmental measurements and KPIs based on overall business goals.
• Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Required Qualifications:

• 3+ years of experience in omnichannel campaign integration, content, and strategic project management roles

• Preferred Qualifications:
• 5+ years of experience in omnichannel campaign integration, content, and strategic project management roles in financial services
• Experience with marketing technology tools and project management software – working knowledge of Workfront, Seismic and Salesforce
• Experience operating with an entrepreneurial mindset – seizing opportunities, adapting to change, and testing and learning
• Excellent communication skills: must be able to present well at meetings and write conversationally and professionally
• Superior organizational and team-oriented interpersonal skills
• Ability to quickly pivot if events/senior leadership priorities call for immediate action – especially if it relates to the client
• Proven track record being self-directed, self-starter, and motivated with the ability to work with minimal supervision
• Demonstrated strong proficiency in juggling multiple tasks, establishing priorities and meeting deadlines
• Demonstrated ability to quickly master new systems and technology for content creation, review, and approval

#LI-KD2

Related Skills

Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

Anticipated Posting End Date:

2024-07-10

Base Pay Range: $99,900/yr. - $150,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintai