Job Description Summary

Job Description

We are the makers of possible  

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

About the role:

The Marketing Operations Manager is responsible for ensuring global availability of critical SKUs and leading the commercialization and marketing operations for BD Biosciences’ flow cytometry Custom Reagents service offerings. This role is pivotal in supporting the growth of the Customs Solutions Business, which delivers customizable solutions to biotechnology companies, contract research organizations, and academic labs.

Key responsibilities include:

 Operations & Process Optimization

• Oversee day-to-day operations to ensure global SKU availability and supply continuity.
• Coordinate demand forecast adjustments with product managers, supply chain and global key accounts.
• Design, implement, and refine marketing operations processes and workflows to maximize efficiency and effectiveness including product life cycle management.
• Document systems and processes in shareable formats (workflows, docs, sheets, slides) for visibility and impact.
• Collaborate with cross-functional teams (marketing, operations, quality procurement, medical affairs, legal, regulatory) to execute marketing operations initiatives including key customer notifications/communications.

Commercialization & Customer Engagement

• Lead commercialization strategy for custom services, serving as the primary customer interface in partnership with technical teams.
• Develop and execute strategic marketing programs that drive business growth, leveraging customer feedback and innovative perspectives.
• Cultivate relationships with key customers through educational events and engagement activities.

Marketing Strategy & Communication

• Develop materials and messaging to support marketing strategy, including website content, print collateral, presentations, and video.
• Execute promotional and communication programs in collaboration with global MARCOM and regional teams.
• Interface with regional teams on commercialization, pricing, and strategic marketing strategies to increase sales.

Market Analysis & Innovation

• Gather, maintain, and analyze quantitative and qualitative market data (market trends, competitive pricing, customer needs, competitor activities).
• Identify market opportunities, segment markets, and develop go-to-market models and strategies.
• Drive innovation in product and service offerings based on evolving customer needs.

Team Leadership & Collaboration

• Lead and collaborate with cross-functional and regional teams in a complex matrix organization.
• Present to commercial leadership and influence strategic direction.
• Foster an inclusive and diverse team environment.

About you:

 To be successful in this role, a candidate must bring strong operational and process experience to maximize efficiency and effectiveness. Exceptional attention to detail is essential. The ideal person is motivated to drive product innovation and strategy and energized by leveraging market data to develop go‑to‑market models and strategies.

Required education and experience

• Bachelor’s degree in Life Sciences
• At least 5 years experience strategic marketing, product management, or other relevant experience in the Life Science or Biotech space.
• Strong attention to detail and ability to review technical product specifications
• Strong interpersonal, communication, organization, prioritization, planning, and problem-solving skills
• Results-oriented, capable of managing multiple competing priorities
• Proven track record of global product/brand launch experience and product management experience
• Ability to develop comprehensive business cases with detailed financial analysis
• Demonstrated strategic thinking, analytical skills, and ability to translate data into actionable plans
• Experience leading teams and presenting senior leadership

Preferred qualifications:

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