Director, Affiliate Marketing - Platform Capabilities and New Member Growth

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role:

The SoFi Affiliate Team is seeking an Affiliates Director to join us as we evolve our core channel & platform functions and processes and expand our affiliate partnerships and performance across multiple verticals.    This role will serve as the primary leader in strengthening our Foundational Capabilities for the Affiliate Channel as a whole.  This most directly involves overseeing  our internal & external Compliance Management functions,  and also includes owning our tech capabilities roadmap, test & learn strategy, insights development,  finance operations, and funnel optimization.

This role will also serve as the leader for our expanded Banking & Member Growth verticals,  setting the strategy and directly managing a team of 3+ Affiliate Managers and Senior Managers responsible for Checking & Savings, Invest,  Credit Card and Relay Credit Score & Insights affiliate acquisitions.   Besides owning the external relationships & engagement with top affiliate partners at the most senior levels,  this role will drive the internal strategy and narrative at a x-functional leadership level across Product Marketing, BU, Finance, Risk, Data Science, and Engineering to identify opportunities and achieve our strategic objectives. 

What you’ll do: 

• Evolve foundational channel capabilities, including leading affiliate compliance processes, enhancing tech integrations,, testing, insights, finance ops,, funnel optimization, etc.
• Improve the day-to-day operations and processes for affiliate channel management, including partner onboarding, ad operations, invoicing, creative development, etc. 
• Lead a team of 3+ Affiliate Managers and Senior Managers to drive Member Growth and achieve strategic objectives for our Checking & Savings, Invest,  Credit Card and Relay Credit Score & Insights products
• Serve as Business Operations lead for Affiliate Channel broadly, crafting team presentations, supporting recurring routines & processes,  organizing conference and offsite agendas, etc.
• Own and strengthen relationships with key partnerships at the leadership level to enable strategic opportunities
• Establish team priorities and operating model,  coaching & guiding team members to grow as independent leaders 
• Cultivate short- and long-term strategies for growing and strengthening SoFi’s affiliate marketing position and channel capabilities 
• Develop forecasts and identify trends, areas of improvement and opportunities and recommend ways to achieve objectives 
• Optimize and develop affiliate programs balancing growth, cost, and LTV,  and strategically scale major affiliate accounts
• Use data to derive insights and drive optimization decisions on campaign performance 
• Identify new opportunities and partnerships and cultivate initiatives from ground up
• Enhance team understanding of emerging lead generation capabilities and tactics 
• Refine the affiliate funnel from lead to revenue to increase channel effectiveness
• Drive the internal strategy and narrative at a x-functional leadership level Product Marketing, Business Unit, Finance, Risk, Data Science, and Engineering to refine internal strategy and achieve goals 

What you’ll need:

• 10+ years of performance marketing, with minimum 5+ years of Affiliate Marketing experience in Financial Services
• 3+ years of direct people management experience of teams larger than 3
• 15+ years of experience overall,  (12 with Master’s degree)
• Bachelor’s degree required, Master’s degree preferred
• Data driven mindset towards optimizing and scaling partnerships and performance campaigns
• Proven ability to develop cohesive strategies from rapidly changing and ambiguous objectives
• Able to thrive in a fast paced, performance driven environment
• Exceptional organizational and time management skills
• Superior verbal, written and interpersona