Field Marketing Onsite Event Manager

Overview

The Manager Field Marketing is responsible for driving brand awareness and student recruitment through highly impactful and engaging community-focused event demonstrations around the local community including but not limited to, local high school presentations, campus events, and industry-related events with employers, and community activations, such as car shows and festivals. This role is also responsible for building and maintaining strategic partnerships with local employers, educational providers, and industry leaders, further helping to enhance the school's presence and influence within the community.

 

What We Offer:

 

$75,000-$84,000

• Paid Training• FREE UTI or Concorde Tuition for you AND your Immediate Family• Medical/Dental/Vision/Life Ins/STD & LTD Ins• 401K, Paid Holidays, Paid Time Off• Paid Parental Leave

Responsibilities

• Schedule, coordinate and serve as representative for recruitment events, including career fairs,community festivals, dealership receptions, and campus open houses to include transportingcompany truck and trailer to events and setting up demonstrations
• Drive enrollment growth by identifying and engaging prospective students through events thatdeliver high-value leads, driving strong inquiry-to-start conversion rates
•  Optimize event ROI by developing and executing local event strategies that generate the highestreturn on investment, including high school STEM demonstrations, employer-sponsoredshowcases, and campus-hosted experiences
•  Build and leverage strategic partnerships by establishing strong relationships with industrypartners, local employers, and high school staff to increase brand presence and student referrals
• Enhance event performance metrics through tracking and analyzing event success, measuringthe impact on student inquiries, enrollments, and starts
• Collaborate with regional leaders to optimize strategies based on data insights
• Innovate and expand recruitment strategies by developing and testing new event formats andpromotional tactics to continually improve student engagement and interest
• Deliver engaging presentations to include live demonstrations at high schools, community eventsand employer partner activations
• Establish strong relationships with industry partners, local employers, and high schools toincrease brand presence and student referrals
• Other duties as assigned

Qualifications

Education / Experience

•  Bachelor's degree in marketing, communications, or event management (preferred)
• Minimum of three (3) years experience in marketing or event management with a particularexperience in onsite and offsite events (required)
• Minimum one (1) year of experience working in a cross-functional organizational environment(preferred)
• Minimum one (1) year experience with developing and negotiating sponsorship agreements(preferred)
• Minimum one (1) year of experience in event planning and execution background including leadgeneration (preferred)
• Knowledge of basic marketing & advertising disciplines (required)
• Bilingual in English and Spanish (preferred)

Skills

• Strong communication skills across all business channels
• Skilled in operating and driving large vehicles (class 3)
• Skill and comfort with public speaking and facilitating presentations
• Strong attention to detail and focus on execution, follow-up and measurement of event successthrough analyzing metrics
• Communicate orally and in writing

Licenses / Certifications

• Possess a valid state-issued driver's license; license class may vary based on state-specificrequirements (required)
• Meet DOT requirements and pass a driving test (required)

About Us:It’s all about the reputation. 55+ years of experience, trusted by 35+ industry-leading brands, 16 campuses, 5 technical schools. But it’s not all about the numbers. Here at Universal Technical Institute and its family of schools, we care about YOU. We care about making a change in the lives of our employees and our students. We’re on a mission to expand our reach and increase our impact, one life at a time and that starts with yours...Come and be a part of our legacy!