Senior Brand Manager, Cetaphil

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Title:    Senior Brand Manager, Cetaphil

Location:   Miami, FL

Description

We are seeking a highly skilled and creative Senior Brand Manager, U.S. Product Commercialization and Core Management for Cetaphil Skincare. This role is integral to shaping and advancing the brand’s portfolio through strategic commercialization that drives business growth and meet consumer needs. The ideal candidate will be a results-oriented, entrepreneurial brand builder with a hands-on operator work style and a focus on culture across beauty, skincare, consumer trends.

Key Responsibilities

• Strategic Commercialization & Market Insights:

  Lead the development of the annual brand plan in partnership with innovation team, leveraging insights and analytics to support strategic direction and priorities.

  Determine new commercial execution opportunities for product portfolio based on market data, consumer insights, social listening, and emerging trends.

  Influence with a focus on culture – Know where the conversation is happening from Tik Tok to Gen Z’s evolving skincare routines

  Lead market analysis to assess success factors in product categories (messaging, visuals, claims) for existing products.

  Partner with sales and trade to infuse compelling storytelling into commercialization and sell in stories and create emotional connections with consumers.

• Collaboration with Cross-Functional Teams:

  Participate in cross-functional meetings, partnering with teams including Market Insights, Analytics, Digital and Integrated Media, Trade Marketing, Sales, Regulatory, Legal, and more, to ensure seamless execution of product launches.

  Attend regular status calls to support product challenges and share insights for the development process.

  Ensure all commercial execution aligns with brand vision, financial objectives, and consumer expectations, in collaboration with digital and integrated media team.

  Contribute to marketing inputs/plans for customers for Cetaphil such as line reviews and top to tops; attend key customer meetings

• New Product Briefs & Market Execution:

  Collaborate with the digital and integrated media team on the execution of product briefs, outlining strategies, positioning, target claims, key ingredients, and retail activations

  Responsible for the preparation and facilitation of campaign initiatives

• Leadership & Mentorship:

  Provide leadership and mentorship to a direct report, ensuring development opportunities and fostering a collaborative, results-driven environment.

  Champion execution meetings with cross-functional partners to achieve on-time commercialization launches.

  Coach and develop direct reports. Positively influence through leadership of indirect reports.

• Performance Monitoring & Optimization:

  Track and analyze the performance of products and optimize strategies based on consumer feedback, market trends, and performance metrics.

  Responsible for deep brand and competitive insights and performance to inform relevant and differentiated brand strategies and tactics

  Coordinate and collaborate acro