Sales Analytics Manager, National Accounts

Sales Analytics Manager, Strategic Accounts – (L5)

Location – Stamford, CT /New York City

ABOUT DIAGEO

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.  Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together.

ABOUT THE TEAM

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

ABOUT THE ROLE

The Sales Analytics Manager, Strategic Accounts will provide analysis, support, and commercial insight to the Strategic Accounts team.  They will play a pivotal role in supporting the Customer Teams by leveraging data and analytical insights to drive strategic decision-making and sales effectiveness. In addition to providing ongoing support for the customer teams, this role will be instrumental in building and maintaining the next generation of tools, reports, and capabilities for the broader Strategic Account Team. The ideal candidate will be adept at using Nielsen and IRI data, along with other internal and external data sources, to provide actionable insights, build compelling selling stories, and develop sophisticated Excel reports.

Role Responsibilities:

• Excel Reporting Tools: Develop and maintain Excel-based and PowerBI-based tools for the Strategic Accounts team, including Nielsen, Numerator, Scorecard, and ad-hoc reports. Create visualizations and dashboards to present data in a clear and compelling manner.
• Analytical Support: Help lead analytical work for the Strategic Accounts team, providing crucial support for these customers.
• Strategic Partnership: Collaborate with the Commercial Director on ad-hoc projects, reporting, and strategic initiatives for the broader Strategic Accounts team.
• Trend Analysis: Identify trends and insights through data analysis to support strategic decision-making. Analyze Nielsen and IRI data to identify market trends, sales performance, and competitive landscape.
• Meeting Preparation: Assist in data preparation and reporting for various meetings, including Customer Meetings, Leadership Team Meetings, Share Reviews, Quarterly BPMs, and Joint Business Planning.
• Data Management: Manage and administer syndicated data (IRI and Nielsen), developing quality selling stories based on market-level POS analysis and category opportunities. Integrate data from various internal and external sources to create comprehensive sales reports and dashboards.
• Central Coordination: Streamline practices, tools, resources, and communications among various customer teams.
• Sales Support: Collaborate with the sales team to build persuasive selling stories and presentations based on data-driven insights.
• Business