Senior Manager, Crisis Communications and Reputation Management

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Our Approach to Work

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career

We are looking for an experienced public relations leader to uphold our stellar reputation worldwide in the cybersecurity market as the evolving cyberthreat landscape and geopolitical climate continue to become more complex. This means providing strategic counsel and support on emerging crisis situations and globally relevant security incidents, expanding our crisis preparedness initiatives and cultivating creative brand reputation goodwill-building activities. Join our amazing Corporate Communications team as Senior Manager, Crisis Communications and Reputation Management.

The right candidate will demonstrate both trust and integrity, a positive attitude; works well under pressure; and is an independent worker who possesses high levels of partnership with internal stakeholders. This will be coupled with an understanding of and enthusiasm for the unique nuances of our brand and approach to shifting the way executives around the globe think about security. The ideal candidate will have a clear view of how communications is evolving and how the role of narrative building and the right messaging can make the difference between being a leader and a follower. Being prepared to roll up sleeves and dive in at all is mission critical to this function, because sometimes keeping us out of the news is more important than seeing us in it. 

You are keenly aware of the critical cybersecurity moment the world is in right now. And, as cybersecurity impacts a broad range of audiences - from business to government, consumer to investor - you thrive in a fast-paced and collaborative environment, you’re as comfortable working cross-functionally to develop proactive plans, reactive statements and FAQs, and can engage with media to provide context and clarity on any situation.

Palo Alto Networks has the vision of a world where each day is safer and more secure than the one before.  We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

The Senior Manager, Crisis Communications and Reputation Management reports to the VP, Corporate Communications and will be responsible for leading the development of crisis communications. This is a full time position, ideally based in our Santa Clara, California HQ but could be remote for the right candidate. 

Your Impact

• The position will be responsible for developing proactive reputation management campaign strategies to elevate brand awareness and reputation as well as diffusing negative news and/or category situations, developing reactive media statements and mitigating risk through development and execution of a proactive crisis playbook.

• Work in close partnership with Global Crisis Triage and InfoSec teams, as well as other functions responsible for crisis response plans in the company. The objective is to deliver world class crisis communications preparedness and execution in an integrated operating company, while striving for agility and continuous improvement.

• The role will lead crisis response efforts for internal and external audiences including managing and coordinating recommendations and messaging with our crisis communications agency. 

• The position will actively participate and support the management team to ensure the quality of communica