Senior Account Executive, Influencer Specialist

Senior Account Executive, Influencer Specialist

New York Based but will consider other East Coast locations

We are looking for an Influencer Specialist (Senior Account Executive level) to join our Influencer team. This person will demonstrate a true passion for and understanding of influencer marketing, emerging digital platforms and how they can be leveraged as part of our clients’ strategies. You will help create influence strategy, contribute to campaign development, manage influencer identification and procurement, and conduct reporting. This is an opportunity to push boundaries and never accept the status quo when it comes to creative programs, brand campaigns or other marketing initiatives and have an impact on our influencer team.

Responsibilities:

• Provide best-in-class influencer marketing assistance specific to brand target consumer and marketing objective

• Identification, outreach, negotiation, project management and measurement of influencer programs.

• Create influencer briefing books for each partnership in collaboration with clients

• Establishing timelines and content deployment

• Influencer trainings and asset management

• Working with teams to ideate and execute multi-platform influencer programs leveraging trends and data driven insights

• Develop concepts and programs for a diverse client roster across different industries

• Partner with client and account teams across different functions to deliver impactful results

• Developing campaign reports across influencer and social by tracking and optimizing content (both paid and organic)
• Push boundaries and never accept the status quo when it comes to creative programs, brand campaigns or other marketing initiatives
• Stay on top of emerging technologies and trends across diverse audiences including millennial and Gen Z demographics – sharing your knowledge/learnings with a broader audience

Experience that contributes to your success:

• 2-4+ years of experience with a focus in the consumer influencer space; agency experience ideal
• Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals
• Ability to assess a client’s overall marketing mix and develop scaled multidimensional influencer programs (including paid, e-commerce, etc.)
• Excellent written and verbal communications skills along with strong attention to detail
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

Perks of working at Burson:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays and a Flexible Holiday Policy with 9 paid holidays annually. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave
• Wellness benefits including healthcare, vision, dental and pet insurance
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• More information on benefits can be found Here.

About Burson:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constru