Senior Product Manager - US Downstream Marketing, Hardware and Ultrasonic Dissection
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
The Hardware & Ultrasonic Dissection Device Senior Product Manager, US Marketing is responsible for the sales growth and revenue objectives for the assigned area of responsibility, establishing and maintaining relationships with internal and external customers, as well as identifying and executing product marketing initiatives to drive future growth for the Medtronic Hardware & Ultrasonic Dissection Device portfolios within Advanced Surgical Technologies Product Marketing - part of the Surgical Portfolio.
Engineering The Extraordinary
Medtronic innovates life-transforming healthcare technology that improves people’s lives — helping them reclaim the simple moments they cherish.
The Surgical Portfolio of the organization strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less-invasive surgical solutions. Advanced Surgical Technologies, a Global Operating Unit of Surgical, is the world leader in the innovation and manufacture of advanced energy-based medical systems. Founded in 1967, our company is a leader in developing electrosurgery, radiofrequency, ultrasonic and microwave treatment systems that increase patient safety and provide solutions for challenging surgical problems.
This business is based in several locations in the US. Remote within the continental United States may be considered for well qualified candidates.
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require 30-40% travel to enhance collaboration and ensure successful completion of projects.
Responsibilities include:
Develops promotional strategies, sales support materials, educational aids, new channels, etc. to grow market share to ensure sales excellence.
Identifies, rationalizes, and executes on business opportunities through new and improved products and product applications, educational programs and customer services by focusing on key opinion leaders, customers, the sales force, and our distributor channels.
Works with various internal and external functions to market assigned products within the area of responsibility by providing marketing support. This includes, but is not limited to, identifying and developing strategic direction, assessing the market, forecasting, communicating product and competitive updates and inventory status, participating and planning conferences, launching new products/programs, creating collateral and navigating approval processes, and optimizing the channel.
Evaluates opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscapes, reviewing complaints, monitoring prevalent complications and evaluating reimbursement in key procedural areas.
Supports product launch activities across the Hardware and Ultrasonic product lines, as needed. This includes, but is not limited to, content creation, sales education programs, commercialization planning and execution, field communication and sales initiatives, presenting, and forecasting.
Develops and maintains ongoing relationships with internal and external customers. Includes interaction with the US salesforce and distributor teams, customer service, global marketing, marketing operations and communications, logistics, clinical affairs, legal, offer development and pricing, R&D, regulatory, quality, logistics, and various customers, such as surgeons, nurses, and hospital administration.
Travel approximately 30-40% (primarily domestic)
Principal Working Relationships
The Product Manager is responsible for achieving annual operating plan attainment, the marketing plan objectives and maximizing customer demand within the assigned area of responsibility. Key relationships include, but are not limited to, the following:
US Salesforce
Distributors
Legal
Clinical Affairs
Offer Development and Pricing
Customer Service
Global Marketing
Marketing Operations
Supply Chain and Logistics
Quality Assurance, Medical
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