Brand Manager, AFH Innovation

Job Description

Brand Manager, AFH Innovation - Entertainment​  

As a Brand Manager for AFH Innovation, your purpose is to help lead the strategic development and execution of the innovation pipeline for the Away from Home (AFH) for the entertainment partnership at Kraft Heinz.  You will help drive the ideation, curation, and lead commercialization of innovative products that align with global trends and contribute to the company’s growth, translating consumer, operator, and entertainment partner needs into launches that land cleanly in-market. By collaborating with cross-functional teams and external partners, you will ensure that Away from Home serves as a key engine of innovation within the broader Kraft Heinz portfolio, while also strengthening a repeatable operating rhythm for entertainment partner AFH innovation across brands, categories, and zones (US/CA/MX). 

Essential Functions & Responsibilities  

• ​​Support development of a strategic approach to innovation, ensuring the pipeline is aligned with market trends, consumer insights, operator needs, and AFH’s growth objectives, including the multi-year entertainment innovation pipeline. 

• ​Lead Commercialization of key pipeline initiatives. This includes identifying opportunities, prioritizing projects, and managing the commercialization of new products in line with Kraft Heinz’s broader business objectives and entertainment partnership requirements. 

• ​Collaborate with key stakeholders across multiple functions, including R&D, culinary, consumer insights, quality, legal, operations, sales, and finance, to ensure seamless execution of innovative initiatives; drive clear scope, timelines, decisions, and launch readiness across internal teams and external partners. 

• ​Lead day-to-day partnership execution with entertainment teams to progress concepts through development and commercialization. 

• ​Foster a culture of innovation within the AFH division by championing creative thinking and new product development that reflects global trends and cultural shifts. Inspire teams to take calculated risks and challenge the status quo to drive transformational growth while protecting brand integrity and operator practicality. 

• ​Support the innovation stage gate process, including all key deliverables, timelines, and approvals. Ensure that all projects are resourced appropriately and prioritized effectively to meet business goals and external partner timelines. 

• ​Manage agency relationships for the packaging design of new products and lead consumer validation efforts in partnership with the consumer insights team; coordinate agency partners across packaging, research, and trends as needed to support the entertainment pipeline. 

• ​Utilize syndicated data sources to analyze internal and competitor innovation performance, providing actionable insights and recommendations to drive impactful business decisions and improve pipeline health. 

• ​Maintain a consumer-first mindset and strong operator understanding, ensuring day-to-day decisions protect the brand/operator’s integrity while effectively balancing financial and operational considerations; ensure entertainment partnership launches meet operational and financial constraints and land cleanly in-market.