VP, US Marketing Lead-Ivonescimab

Overview of Role:

The Vice President, US Marketing Lead-Ivonescimab is responsible for shaping the innovation agenda for Summit to deliver the company’s strategic goals and objectives. This includes establishing an innovation roadmap, strategic plan, and new product portfolio aligned to the current and future needs of the market. The incumbent will lead the implementation of the company’s strategic planning and execution processes to accelerate new product development and commercialization, guiding cross-functional team development of the projects in the portfolio and driving strategic resource planning in conjunction with commercial and cross-functional leaders. This incumbent must be an exceptional business partner with an unparalleled ability to work collaboratively with internal and external stakeholders to identify key unmet customer needs, strategic areas of opportunity, and ensure flawless execution of the strategic plan. The successful candidate will have the ability to function at a broad-based, strategic level while being capable of driving detailed, tactical execution.

Role and Responsibilities:

• Lead the strategic direction for the initial launch and brand strategy, and future indications for Ivonescimab. Key areas of focus include new product development, commercial innovation, launch tactics, and day-to-day marketing team execution
• Lead teams in the development of the future vision of the brand, including future indications
• Establish and drive execution of strategic direction and define requirements for successful in-market commercial opportunities based on market analysis and strategy, business case development, concept development for new product positioning, demand forecasts, and assumptions to drive regional business cases
• Ability to establish and execute strategic portfolio direction and define requirements; in collaboration with regional Commercial Leaders, ensure launch excellence including new product positioning, strategic pricing, commercial considerations, and demand forecasts
• Lead the implementation of core planning processes including strategic planning and agile phased gate approach to accelerate new product development and commercialization. Guide cross-functional team development of the projects in the portfolio; and drive strategic resource planning in conjunction with commercial and cross-functional leaders
• Support long-range planning processes, including long-range forecasting and strategic product planning with the commercial operations team
• Build launch excellence capability including comprehensive launch planning, post-launch results tracking, and continuous improvement. Advocate and recognize the voice of the customer (Physicians, Technicians, and Distributors), identifying unmet product and customer needs. Effectively identify research needs to validate unmet needs, opportunity areas, and business potential. Develop financial models for new product projects (ROI) to guide trade-off decision making
• Interface with Senior Leaders cross-functionally to ensure execution of the programs. Stakeholders include but are not limited to, Commercial Leaders, Regulatory Affairs
• Develop brand-specific content for all digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing
• Ongoing analysis of the market to ensure understanding and response to competitive entrants, incorporating competitive strategies into new product development planning
• Perform other related duties as assigned by management
• All other duties as assigned

Experience, Education, and Specialized Knowledge and Skills:

• Bachelor’s degree in marketing, Business Administration, or a related field (master’s degree preferred)
• A minimum of 15+ years of experience in marketing, with direct experience in NSCLC/NDCLC and solid tumors
• Experience with blockbuster drug commercial launches in NSCLC/NDCLC and/or solid tumors within the past 5 years
• Proven track record of developing and executing successful marketing strategies that drive growth
• Strong understanding of di