Director, Connections & Media

Job Description Summary:

The Director, E2E Connections and Media role is responsible, in partnership with Brand, IMX, and FLM/Commercial teams and Content Partners for building and orchestrating best-in-class holistic connection plans across all relevant media channels (paid, earned, owned, and commerce). They will do this by understanding and interpreting consumer insights and trends, linking business strategy and translating communication strategies into optimal connections plans.  

The ideal candidate must have strong understanding of marketing mix learnings, robust capability in measurement and data analytics to ensure optimized performance that clearly demonstrates media’s impact on revenue growth, brand equity, and consumer engagement. This person will oversee media planning, investment and Go-To-Market activation and manage external agency partners to achieve excellence in execution while driving innovation in areas like shoppable media, AI-powered targeting and biddable media.  

Core  Functional Competencies: Digital marketing transformation, Audience segmentation Advanced Media Expertise to advise and influence investments to drive ROI, agency leadership, 1/2/3 party data expertise and governance, measurement & analytics, data  enablement via technology. 

What You’ll Do for Us 

• Holistic Media Investment, Strategy & Planning: Lead the development of holistic omni-channel media strategies that align with brand marketing objectives and commercial goals. Be the internal team’s “go-to” for all connection and media planning questions and deliverables. Ensure each plan is audience-centric and platform-specific, building best-in-class connection plans across paid, earned, owned and shared channels. Work with connections team to balance upper-funnel brand-building tactics with lower-funnel commerce and conversion-driving tactics in a cohesive plan.  Develop and execute the strategic approach of media budget allocation and channel mix recommendations, guided by data and past performance. Direct negotiations including emerging areas like shoppable media working closely with media agencies and new vendors to secure optimal deals and value-added opportunities.  

•  Data-Driven Audience Planning & Insights: Leverage business and consumer data to inform smarter media planning and audience targeting. Work with Analytics and Data Science teams to interpret customer insights, purchase behavior, and segmentation studies, shaping audience strategies that pinpoint who we should engage, when, and on which platforms. Apply advanced analytics (such as look-alike modeling, propensity scoring, or using our first-party data and unified data platform) to refine targeting and personalize messaging across media channels. Ensure media plans are built on clear data-driven insights and use the