Marketing Analyst (Aftersales Team)

Join the Mitsubishi Motors North America (MMNA) Team!  

At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting-edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment.      Our team members are the driving force behind our success, and we believe in empowering individuals to contribute their unique skills and perspectives. We are a collaborative and forward-thinking team that values diversity, creativity, and continuous improvement.       At MMNA, your career is not just a job but a journey of growth. Benefit from ongoing employee development programs, contribute to our impactful Community Relations initiatives, and enjoy a range of employee benefits that make your experience with us exceptional.      Be part of a company proud of its heritage and excited about the future where together, we shape the future of mobility and drive success in every mile.  

 

About the Job

We are growing our Aftersales division with a renewed focus on marketing initiatives that support dealer engagement and customer retention. The Aftersales Marketing Analyst will assist in the execution and tracking of incentive programs and promotional campaigns, helping ensure smooth operations and accurate reporting.

This role is ideal for someone detail-oriented, creative, and collaborative, with an interest in marketing operations and campaign support.

This role reports to Sr. Manager, Aftersales Marketing.

Role Summary:

The Aftersales Marketing Analyst provides administrative and operational support for MMNA’s Aftersales marketing programs. This includes assisting with campaign logistics, data entry, reporting, and coordination with internal teams and vendors.

As an Aftersales Marketing Analyst, You Will: 

Marketing Program Support

• Support the development and execution of Aftersales incentive programs and promotional campaigns.
• Assist in managing campaigns from concept through launch, tracking performance and timelines.
• Identify opportunities for creative and process improvements within existing programs. 

Incentive Program Coordination

• Support the setup, documentation, and execution of parts and service incentive programs.
• Track dealer participation and program results to support ROI evaluation.
• Assist with compliance and program integrity across campaigns. 

Campaign Execution

• Coordinate promotional campaign materials and communications.
• Monitor timelines and ensure deliverables are submitted on schedule.

Reporting & Documentation

• Maintain accurate records using tools such as SAP, MDL, and Business Objects.
• Collect, validate, and organize program data to support reporting and KPI tracking. 
• Prepare performance summaries and user-friendly reports for management and stakeholders.
• Assist with co-op claim processing and monthly reporting tasks.

Creative Asset Support

• Draft, update, or revise marketing collateral (flyers, emails, digital banners, portal content) under guidance.
• Coordinate with internal teams and external vendors to deliver creative assets on time.
• Support updates to MDL and Owners Portal content. 

Cross-Functional Collaboration

• Collaborate with Marketing, Finance, Field Operations, and external partners.
• Support stakeholder communication to keep campaigns and reporting aligned. 

Budget & Invoice Tracking

• Assist with co-op claim processing, invoice submission, and budget tracking.
• Ensure documentation is accurate, complete, and submitted for approval.
• Support monthly reconciliation and utilization reporting.
• Other duties as assigned

Measuring Your Momentum:

First 90 Days – Getting Up To Speed:

• Complete onboarding and training on internal systems; SAP, MDL, Business Objects, and co-op claim tools.
• Understand the structure and goals of key Aftersales programs, including Co-op and drop ship partnerships.
• Review current and historical Aftersales programs and incentives. 
• Meet key stakeholders to understand workflows and expectations. 
• Shadow team members on active campaigns or incentive programs.
• Support the delivery of a creative asset (e.g. flyer, email, digital banner).
• Take ownership of routine tasks such as invoice tracking and Co-op reconciliation.

Year 1 Victory Lap:

Campaign / Incentive Support

• Pr