AVP, Client Marketing – Vet/Pet Care Market Expansion

Job Description:

Role Summary/Purpose:

We are looking for a driven, entrepreneurial minded marketer to help manage marketing initiatives and lead client relationships for the Vet/Pet Market Expansion team. This is a heavy project management role that requires strong organizational skills to develop and execute B2B/B2B2C marketing programs designed to drive acquisitions, increase applications and purchase volume growth through the integration of CareCredit into workflows, payment journeys and technologies across multiple partnerships. The ideal marketer will also need to have strong relationship and presentation skills to support and lead marketing meetings and client events to build trust and deepen value with the internal and external partners.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities

• Project management of multiple B2B/B2B2C marketing projects and initiatives

• Help Define and manage marketing strategies and communication plans for strategic accounts and market expansion initiatives

• Manage and execute B2B multi-channel marketing campaigns including email, direct mail, and digital channels to drive client growth and align with CareCredit business goals

• Align with sales team to develop marketing strategy to support strategic industry partners

• Work closely with analytics and finance to identify opportunities based on client growth trends, penetration and financial performance. Utilize key metrics to support clients, uncover opportunity and develop/ track campaign analytics.

• Reinforce CareCredit as a tool to drive client business goals driving engagement at the practice / location level.  Assist client senior leadership in communicating the importance and value of CareCredit.

• Develop and maintain a marketing and reporting rhythm with client marketing and operations teams to illustrate campaign performance, reinforce product value and keep client marketing and operations teams engaged

• Oversee the creative agency in development and execution of campaigns

• Work directly with vet industry clients and key opinion leaders to develop educational content and value-added programs to engage industry providers

• Collaborate with cross functional teams to complete projects

• Partner closely with internal marketing teams - cardholder, digital and brand - to identify opportunities to drive repeat use.  

• Highly proficient at presentation development and delivery

• Manage budget including forecasting and tracking

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 8+ years of marketing experience identified below 

• 5+ years of marketing experience partnering with creative agencies that includes:

  • Prior B2B and B2B2C marketing experience

  • Analytics background needed to set strategy and measure performance

  • Experience and proficiency with Microsoft Office suite, Workfront, Coupa, Salesforce, Adobe

Desired Characteristics:

• B2B marketing experience in Veterinary/Pet Care market and/or Equine industry 

• Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision

• Highly proficient in internal processes such as (not limited to) Workfront, Coupa, PowerPoint and Excel

• Strong project management skills

• Strong working knowledge of multi-channel marketing campaigns 

• Excellent verbal and written communication and presentation skills 

• Experience interpreting and leveraging data to determine the success of the marketing campaign

• Experience managing creative agencies, research or analytic partners

• Collaborative team player with ability to influence across all levels of internal and external organizations 

• Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis

• Active listener, lifelong learner, proactive problem solver and marketing enthusiast

Grade/Level: 11

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