Product Marketing Manager

Be yourself at Protolabs Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification.  We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace.  So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply!  You can help make our company even better.  We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself.  We strongly believe diversity makes for more successful teams.  Why Protolabs? We are the leaders in digital manufacturing.  We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit.  Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds.  We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do.  It’s our people who fuel our creativity and make our culture feel like home. 
Join our team as a Product Marketing Manager!   This is a fixed hybrid role (onsite Tuesday, Wednesday, Thursday; remote Monday and Friday) in Maple Plain, MN.  

Ready to spark change and drive innovation? Step into the role of Product Marketing Manager and become the architect of how our most exciting offerings are seen and felt by customers. Here, you’ll unleash your creativity to shape messaging and positioning for products that not only enhance our customers’ lives, but leave a lasting mark on the world. This is your chance to turn breakthrough ideas into real impact—let your strategy ignite the future! This individual will work in a highly matrix environment and collaborate cross-functionally with the rest of the marketing team, product management, sales, engineering, and customer service in order to develop marketing strategies that will continue to deliver double digit revenue growth for Protolabs’ unique digital manufacturing service offering in the Americas.

 

What you'll do:

• Partner closely with product management and marketing leadership to define and execute go‑to‑market strategies for assigned Protolabs services, including target audience identification, competitive analysis, customer acquisition and retention strategies, and growth objectives.
• Serve as a core member of the service line growth team, acting as the primary marketing lead for key growth initiatives.
• Act as the primary liaison between product management and marketing communications to ensure alignment during product launches and go‑to‑market planning.
• Own service‑level messaging and value proposition development, clearly differentiating Protolabs’ capabilities and reinforcing market leadership.
• Track and evaluate competitor positioning and marketing strategies across digital (paid, organic, social) and traditional channels (tradeshows, events, PR) to inform competitive differentiation.
• Develop deep expertise in customer personas, use cases, and buying motivations; share insights across marketing teams to guide messaging, positioning, and content strategy.
• Ensure all marketing communications clearly articulate relevant value propositions tailored to defined audiences and personas.
• Collaborate cross‑functionally with marketing and product teams to design and execute integrated campaigns that build awareness, generate demand, and drive revenue growth.
• Leverage data and analytics to assess service line performance, highlight trends, and identify actionable growth opportunities.
• Partner with sales and marketing teams to develop effective sales enablement tools, content, and resources that support revenue attainment.
• Map and document the end‑to‑end customer and buyer journey, identifying key decision points, information sources, and engagement drivers.
• Drive alignment across sales, product management, and cross‑functional stakeholders to achieve upper‑funnel performance metrics, including leads, uploads, and quote generation.
• Participate in cross‑functional demand planning to support forecast accuracy and revenue targets.
• Perform additional related responsibilities as required.

What it takes:

• 3+ years of product marketing experience with 5+ years of marketing experience
• Bachelor’s Degree in Business/Marketing, MBA preferred
• B2B, B2C and/or e-Commerce experience highly desired
• Proficient in all Microsoft Office tools and Salesforce/CRM
• Proven track record of developing effective marketing strategies and on-point messaging an