Associate Director, Disease State Marketing
TakedaAbout the role
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Job Description
About the role:
As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. The Associate Director of Disease State Marketing drives the strategy and execution of disease state education for the PV franchise, including leading cross-functional collaboration to establish a strategy from pre-launch -to launch and all disease state workstream deliverables.
How you will contribute:
Gather and analyze market insights, including competitive landscape assessments, market research, and demand forecasting, to identify opportunities and allocate resources.
Collaborate with patient services, regulatory, policy, access, and other functions to develop strategies that maximize the opportunity.
Project manage all milestones and activities to meet critical development, regulatory, and commercial timelines in collaboration with external partners.
Engage externally with patients, HCPs, and other stakeholders, and other pre-launch field operations in collaboration with marketing and sales/accounts. Including an assessment of field capabilities needed for launch.
In collaboration with the marketing team, lead pre-launch disease state execution, including strategy, and campaign development for HCPs and patients
Lead efforts around innovation and the advancement of personalized care through technology in partnership with DD&T
Demonstrate collaborative leadership and influence necessary to ensure alignment among key cross-functional stakeholders and aligned execution.
Foster an inclusive, safe environment in line with Takeda values and leadership behaviors.
Build a Collaborative Culture:
Build and model a culture of questioning and constructive challenge and collaboration to foster openness and candid dialogue among the BUs and regions and other decision-making bodies. Listen to and carefully consider other’s perspectives, especially to manage and resolve conflict.
Lead with Strategic Agility:
Develop bold, innovative strategic plans and crafts pragmatic solutions to implement them. Move easily between addressing current needs and planning for the future with informed insight. Consider marketplace and economic forces and trends and how it affects our business.
Navigate Change:
Communicates the need for change. Decide and act, even when faced with uncertainty. Focuses on the critical issues while prioritizing current work.
Drive Innovation:
Generate breakthrough solutions and enable others to do the same. Draw on unexpected or seemingly unrelated ways of thinking. Incorporates stakeholder feedback to improve the business.
Minimum Requirements/Qualifications:
Bachelor’s degree required.
Advanced degree preferred.
8+ years of experience with increasing responsibilities in sales, marketing or related function in pharmaceutical or healthcare industry.
6+ years of experience of pharmaceutical marketing experience
Vendor management experience
Strong marketing acumen: product/extension launches, segmentation / targeting.
Launch/pre-launch experience is required, preferably in rare diseases or oncology.
Key Skills, Abilities, and Competencies
Lead creative ideation and apply creativity in marketing strategy and execution
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