Product Marketing Manager

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role: 

An eBay company, TCGplayer is on a quest to be the most trusted trading card game (TCG) platform connecting and empowering the hobby community.

Founded by and for TCG enthusiasts, we operate a global marketplace, and create tools, technologies and solutions that help small businesses simply and profitably sell TCGs at scale.

The Seller Marketing team supports thousands of brick-and-mortar and online sellers by delivering valuable tools, services, and resources essential for growth, while also connecting them with buyers around the globe. Our goal is to grow the TCGplayer seller universe and increase the number of collectibles available to hobbyists. The team drives seller education and builds impactful go-to-market strategies for new product launches and seller solutions, collaborating with the B2B Product, Sales and Account Management, and Customer Support teams to boost seller engagement and fuel growth.

What you will accomplish:

• Support and implement go-to-market strategies for our B2B digitization tools and features, defining priority segments, crafting value propositions, and coordinating channel strategies in collaboration with Product partners.

• Partner with Product teams to drive product adoption, run alphas/betas, gather seller feedback, and refine positioning updates.

• Partner with the Content team to develop captivating educational content including videos and guides.

• Elevate seller journeys by partnering with the Lifecycle team to craft triggered campaigns that drive engagement from activation to habitual use.

• Conduct market research to analyze tools and workflows, recommending positioning and packaging strategies.

• Work together with the RevOps/BI team to set up performance indicators, track seller interaction rates, and carry out tests for valuable insights.

• Support community events and activations, including product office hours and webinars, while collecting case studies that highlight successful outcomes.

• Develop calculators and estimators that demonstrate the tangible benefits of our tools to accelerate adoption.

What you will bring:

• Bachelor’s degree in business or marketing, or equivalent experience

• 4–7+ years in Product Marketing or B2B growth marketing, particularly in eCommerce or SaaS

• Proven track record in launching products and driving measurable business impact

• Proficiency in data analytics and defining success metrics.

• Strong writing and public speaking skills

• Experience with analytics and GTM stacks such as Amplitude, GA, Tableau, and HubSpot CRM/CMS
   

The base pay range for this position is expected in the range below:

$70,000 - $120,700

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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