Senior Product Marketing Manager - Financial Services

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

Role:

The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Financial Services industry relative to ServiceNow.  In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing.  

 What you get to do in this role: 

• Define ServiceNow’s value proposition for Financial Services products, globally; create the narratives for the key buying centers  

• Help to fuel the growth of Financial Services by contributing to scale marketing and selling motions: optimize motions for product target personas, aligned to mission areas and solutions, sales maturity, market maturity and solution-market fit  

• Help to fuel the growth of our Financial Services Products (Financial Services Operations and ServiceNow Disputes, Built with Visa) by carving a path to market that supports the individual product value propositions  

• Provide input to compelling content across a variety of asset types (research, white papers, presentations, data sheets, release communications, customer stories, e-books, etc.) and communication platforms ( .com, social, blogs, webinars, email, events, community and more)  

• Identify, validate and develop cross-organizational use cases for our products and solutions 

• Help drive scale efficiencies across ServiceNow: run communities of practice, participate in planning and interlock meetings, make process improvements, and generally mature the marketing functions upon which you have influence  

• Act as a spokesperson for ServiceNow products and solutions to internal and external audiences, including sales kickoff, sales training, executive briefing center, Knowledge, events, webinars, industry conferences, and analyst briefings 

• Help support key conferences and regional events - including speaker selection, content reviews, and messaging support 

• Help develop and deliver sales training content to improve funnel and sales performance 

 

 

Qualifications

To be successful in this role, we need someone who has: 

• 6+ years of technology product marketing experience with a majority of time spent marketing to financial services firms  

• Customer-driven, natural empathy for and understanding of customers' needs 

• Excellent written and verbal communication skills; ability to perform in public speaking roles, including announcements, and analyst engagements 

• Stakeholder management skills, spanning from Product Leaders, to Marketers and Engineers  

• Excellent collaboration skills to deliver work in partnership with cross-functional teams, partners and