Product Manager, Ad Formats

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap’s ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We’re looking for a Product Manager to join our Revenue Product team at Snap Inc!

What you'll do:

• Define and champion the vision, strategy, and roadmap for innovative and engaging ad formats across the Snapchat ecosystem.

• Proactively identify and prioritize novel opportunities to foster meaningful interactions between Snapchatters and advertisements.

• Conceptualize and develop groundbreaking advertising experiences that not only delight our community but also deliver significant value for our advertising partners.

• Synthesize robust quantitative and qualitative data into clear and actionable product requirements.

• Establish and rigorously analyze key metrics to inform strategic product decisions and prioritization.

• Collaborate closely with a talented cross-functional team of designers, engineers, data scientists, and user researchers to uncover user behaviors, identify emerging trends, and unlock new avenues for growth.

• Partner effectively with Engineering, Design, Data Science, and Product Marketing to iteratively build, rigorously test, and successfully launch impactful products.

Knowledge, Skills, & Abilities:

• Proven experience guiding one or more internet products through the complete product lifecycle, from initial concept and requirements definition to successful launch and iteration.

• Demonstrated ability to define a compelling vision, strategic direction, and actionable roadmap for a software product.

• A strong understanding of and practical experience in designing, executing, and analyzing UI-centric A/B tests to drive product improvements.

Minimum Qualifications:

• Bachelor’s degree or equivalent practical experience.

• 4+ years of product management experience, shipping advertising product at a consumer or advertising technology company

• 2+ years of experience in developing and launching consumer-facing mobile products.

Preferred Qualifications

• Bachelor’s degree in a technical discipline (e.g., Computer Science, Engineering).

• Bachelor’s or graduate degree in Statistics or a related quantitative field.

• Independent experience taking one or more advertising user experiences from initial ideation to successful launch.

• A proactive and self-driven approach with a proven ability to initiate and drive projects from concept to completion with minimal oversight.

• A passion for creating innovative products that meaningfully enhance how people live and communicate.

• Direct experience working with various ad formats.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

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