Marketing Manager

Description

Splintek is a Lenexa based, made in the USA manufacturing company in the business of providing high-quality healthcare products to Retailers, Professionals and direct to consumers since 1996. Innovation, team-based, high energy, casual business environment. Splintek’s mission is to enhance the quality of life globally by innovating healthcare products for better sleep, more comfort, and overall health. Please visit our website at www.sleepright.com.

Splintek offers Competitive Wages and Benefits, including:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Match
• Paid Time Off
• Paid Holidays
• Casual Dress/ Atmosphere
• New Facility
• Workout Room on Site

This position is full time on-site, we are not offering hybrid, remote, or flex schedules at this time.

PRIMARY OBJECTIVE OF POSITION

Support the operations of the Marketing Department including media campaigns, promotions, and projects; arrange and coordinate special events, projects, and mailings; research, maintain, and report on marketing data; and assist with creating materials used for proposals, correspondence, presentation materials, and reports.

DUTIES AND RESPONSIBILITIES / ESSENTIAL FUNCTIONS

• Edit the content and images on the company website, and create landing pages for digital campaigns as well as customized store locators based on the campaign
• Research and define the target markets for current and new products
• Implement, track, and evaluate advertising and marketing strategies for brand
• Research and discovers opportunities to write press releases, educational articles, and promotional copy
• Analyze Splintek and competitors’ sales data, campaign results, survey responses, and coupon redemptions and compare to competitors
• Liaison to out-sourced TV media buyer, and media organizations
• Manage current customer leads and implement lead generation tools to acquire more
• Negotiate and purchase media placements in magazines, email campaigns, direct mail, and digital
• Support the sales department by coordinating promotions with major retailers, preparing PowerPoint presentations, and delivering status reports on marketing efforts
• Conceptualize advertising concepts for print, television, digital, and social media for B2C and B2B
• Work with the team to substantiate claims on product packaging, advertisements, and the website
• Collaborates with sales and product teams to develop branding messages.
• Identifies target customers and markets.
• Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and leadership.
• Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.
• Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.
• Conducts and/or oversees market research initiatives.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Collaborates in the development of new products.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Create dynamic and radius geo-targeted digital ads and campaigns
• Perform weekly SleepRight and competitor advertising and sales analytics
• Vendor contract negotiations, communication, and strategy development
• Develop retail line review presentation strategy and present to retailers
• Performs other duties as assigned.

SUPERVISORY RESPONSIBILITIES: NO

To perform this job successfully, an individual must be able to perform each essential performance requirement satisfactorily. The qualifications listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

TRAVEL EXPECTATION

Minimum travel may be required

Requirements

QUALIFICATIONS

EDUCATION

REQUIRED:

• Associate degree in Marketing, Advertising or related field, or equivalent experience

PREFERRED:

• Bachelor’s Degree in Marketing, Advertising or related field, or equivalent experience

EXPERIENCE AND SKILL

REQUIRED:

• 5+ years of Marketing experience
• Proficient in Microsoft Excel, Word, and PowerPoint; Adobe Photoshop and Illustrator; and WordPress
• Basic knowledge of HTML and C