Sr. Personalization Manager - Venues

Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and 

As Snr Manager of Personalization, you will be responsible for working with regional promoters and venues to design and execute on exceptional personalized experiences and offerings to our consumers, throughout the entire Lifecycle of their relationship with us, with a focus on driving ancillary revenue, using the AEG Presents marketing technology stack and data driven strategies.

You will blend industry and business expertise and leadership with hands-on execution of omnichannel campaigns and multi touch journeys and programs to drive revenue and optimize consumer engagement against defined KPI’s and goals. With a deep use of data to understand the performance of all activities, attribution reporting and web analytics will play an important part your role, supporting measurement of all activities.

You will have a focus on working with operational and booking teams to develop, curate and market premium and ancillary offerings across your group of venues and working with our partners, including Ticketing Parter AXS, develop and enhance the consumer experience, leading to growth in sales and conversion.

You will provide guidance and leadership to local marketing teams, and support for Operational teams, including venue GMs, to enable and grow their initiatives, always with a focus on revenue impact and consumer experience.

Essential Functions

• Lead Omnichannel Campaigns: Design and deliver effective email, SMS, and mobile channels that drive ancillary revenue and improve fan engagement across regional venues.
• Analyze Performance & Optimize Strategies: Use web analytics, attribution tools, and performance data to measure results, including reporting on conversion and attribution and identifying trends and opportunities, pivoting and iterating quickly as things arise. Identify trends, make recommendations, and iterate in real time to meet KPIs.
• Curate Consumer Experiences: Partner with regional venue operators and booking teams to conceptualize and launch experiential and premium offerings tailored to diverse fan segments.
• Drive Loyalty & Retention: Support existing loyalty programs and contribute to the development of new models that enhance repeat engagement, drive revenue growth and long-term value.
• Enhance Mobile Engagement: Identify opportunities to use mobile apps as a platform for curation and connection, ensuring an intuitive and elevated user experience.
• Partner with Venue Teams: Facilitate regular strategic meetings with venue General Manager's and regional operations teams to review performance and uncover new revenue opportunities.
• Turn Data Into Insights: Dive deep into ticketing, marketing, and in-venue transactional data to identify consumer experience, expectation, and define revenue driving activities.
• Support Local Marketing Teams: Provide training, guidance, and strategic oversight to local teams, helping them leverage personalization tools and technologies effectively.
• Collaborate on Tech Development: Offer feedback and define requirements for the development and enhancement of marketing technologies that enables personalization activities including our ticketing partners.

Required Qualifications

• BA/BS Degree (4-year) In relevant field such as marketing, technology or analytics
• 4-6 years Experience of working in a venue or live music environment, with a background and delivering exceptional consumer facing products driving engagement and revenue growth. Evidence of a background of using data to power decisions and experience in testing strategies is a plus.
• Expertise in building complex omnichannel journeys, with data driven decision splits
• Strong background in consumer insights/behavioral economics and personalization
• Marketing Automation experience
• Knowledge of web analytics and experience of attribution modelling
• Strong ability to understand and align with business strategies
• Experience of working in venues and the live entertainment space, understanding of Ops a plus.
• Exceptional attention to detail
• Strong technical knowledge
• In-depth knowledge of digital marketing tools and omni-channel marketing strategy
• Strong analytical skills and an inquisitive mind
• Excellent Presentation skills
• Strong sense of accountability
• Ability to build relationships and influence across multiple business areas