Market Development Manager - MedTech

Why work for CVRx?

CVRx pioneers' unique therapies that harness and harmonize the body’s natural systems, benefiting society and making CVRx a universal role model in healthcare. We value our commitments to others and continue to overcome challenges through determination, collaboration and purpose. If our culture and values speak to you, and if you have a passion for cutting-edge medical technologies, join our team and our mission to help others live better lives.

This is a remote US position with expected travel up to 75% a year.

A day in the life

As a Market Development Manager at CVRx, you will play a crucial role in increasing awareness and adoption of our innovative medical device therapy. You will engage with healthcare providers, such as physicians, nurses, and other healthcare professionals, to educate them about the benefits of our therapy and its potential impact on patient outcomes. Your ability to build strong relationships, communicate effectively, and deliver compelling presentations will be key to your success.  Market Development Managers evaluate the overall market, develop leads, contact prospects, grow territories, and meet with prospects, determining the continuing needs of our target customer. This position requires effective development and maintenance of the sales pipeline and customer base within a defined segment or subset of strategic accounts.   

Successful performance will be measured by patient referral and implant rates, achievement of sales goals, and other key objective metrics.  Success will be realized through developing and maintaining a comprehensive business plan to target new physician customers, while also managing and cultivating patient opportunities from current physician customers.  The MDM must be seen as a credible, persuasive, ethical, and trusted advisor who always puts the best interests of patients first.  

Key Duties and Responsibilities

Territory Management Collaboration: 

• In collaboration with assigned Territory Managers, effectively manage and prioritize assigned market and territory in order to maximize coverage and impact. 

• Develop a pipeline and follow ideal sales funnel process from prospect to new customer to account expansion; target customers, including developing strategic relationships with key patient support groups, referring centers, and advocacy groups.  

• Maintain data in Salesforce regarding prospects/sales funnel as required to achieve sales and/or opportunity generation volume targets.  

• Create and execute account strategies to develop and deepen relationships with target accounts.  

• Drive customer retention and expansion by partnering with internal program leads to grow book of business with existing customers.  

• Support contract negotiations when applicable, optimizing pricing and terms to ensure alignment with both customer expectations and company profitability.  

• Contact prospective customers through a combination of telephone and in-person contacts, networking, and referrals to obtain appointments and develop working dialogue with key buying decision-makers.  Explore and validate potential new call-points.  

• Represent CVRx in front of leading cardiologists, electrophysiologists, cardiovascular mid-levels, and office personnel to educate them and ensure their complete understanding of clinical therapy.  

• Write tailored, cost-effective proposals, and sales plans focused on identifying new business development opportunities.  

• Prepare and present solutions in a compelling manner using the available resources.  

Healthcare Professional Engagement:  

• Build and maintain strong relationships with key opinion leaders, including cardiologists, electrophysiologists, and primary care physicians. 

Educational Outreach:  

• Deliver engaging presentations and educational programs to healthcare professionals, highlighting the clinical benefits and value proposition of our therapy. 

Market Analysis:  

• Partner with product management on the use of market research for analysis and identification of opportunities for growth optimization through territory planning. 

• Stay updated on industry trends, competitive offerings, and customer business challenges to remain competitive by developing strong partnerships with Product Managers in marketing.  

• Participate in trade shows, industry events, and customer engagement activities.  

• Attend technical and sales training programs to develop competencies and maintain a thorough understanding of the complex physiologi