Executive Director, Growth Enablement and Market Strategy

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role:

The Executive Director, Growth Enablement and Market Strategy is a tenured leader responsible for accelerating organizational growth through operational excellence, market readiness, and strategic execution. This leader will design and scale business processes fit for external use in a direct-to-employer market, ensuring seamless delivery of pharmacy benefits and employer-sponsored benefit administration solutions. In partnership with leadership, this role will refine and execute the company’s go-to-market positioning, ensure alignment between strategy and operations, and deliver transparent performance reporting against key metrics and growth objectives.

Responsibilities:

Growth Enablement & Market Strategy

• Define, operationalize, and continuously refine the company’s growth strategy across employer-sponsored pharmacy and benefits administration markets.

• Collaborate with Sales, Product, and Marketing to translate go-to-market strategies into scalable processes and repeatable playbooks that drive adoption and revenue growth.

• Lead initiatives that improve market positioning, customer engagement, and solution differentiation in a competitive PBM and benefits landscape.

• Partner with Finance and Product teams to model ROI, business cases, and financial outcomes of growth initiatives.

• Ensure alignment between commercial strategy, client operations, and implementation functions to deliver a consistent employer experience.

Business Process Engineering

• Design and implement external-facing business processes that support the delivery of PBM and benefits administration services directly to employers.

• Build standardized workflows for client onboarding, pricing, contracting, benefit setup, and ongoing account management.

• Apply process design methodologies to ensure scalability, compliance, and operational efficiency.

• Partner with technology teams to automate key functions and improve data integrity, visibility, and reporting accuracy.

• Continuously assess and refine enterprise processes to enhance speed to market and client satisfaction.

Go-to-Market Execution & Enablement

• Collaborate with Marketing and Product leaders to refine value propositions, service offerings, and differentiators for the employer market.

• Define go-to-market readiness criteria for new products and services, ensuring alignment across operational, compliance, and client service teams.

• Lead cross-functional launch plans, coordinating timelines, enablement materials, and communication strategies.

• Establish a framework for performance tracking across all GTM initiatives, including pipeline conversion, client activation, and retention metrics.

Performance Measurement & Reporting

• Develop and manage Key Performance Indicators (KPIs) and dashboards to track progress against enterprise goals, growth targets, and project milestones.

• Implement governance processes for ongoing performance reporting and accountability across departments.

• Present executive-level insights on strategic initiatives, identifying risks, dependencies, and opportunities for acceleration.

• Foster a data-driven culture of continuous improvement and transparency across business units.

Leadership & Cross-Functional Collaboration

• Lead, mentor, and empower teams in growth operations, process design, and enablement.

• Promote collaboration across Sales, Operations, Product, and Client Success to ensure alignment and operational readi