Director, Brand

About Nclusion

Nclusion is on a mission to provide traditional financial services to 1.4 billion people worldwide without access today. Without a secure way to save, invest, or transfer money, individuals are not empowered to accumulate short or long-term wealth. We're changing that by bridging the gap between traditional banking and the communities that need it most.

About the Role

Nclusion is building a portfolio of consumer-facing financial products, digital wallets, cards, remittances, and loyalty programs across the U.S. and international markets. These products must earn customer trust while operating within complex legal, compliance, and technical constraints.
We’re looking for a Director of Brand to own our brand identity, strategy, and marketing from the US, for our international expansion. This role will define Nclusion’s brand foundations while also owning go-to-market execution and early growth, partnering closely with Product, Legal, Compliance, Design, and Engineering to help us move fast without creating long-term brand or regulatory risk.

What You’ll Do

• Define and evolve Nclusion’s brand positioning and architecture across products, partners, and geographies

• Translate brand strategy into clear customer narratives around trust, ownership, and affiliation

• Own go-to-market strategy and execution for new product launches, from MVP through scale

• Drive early adoption through pragmatic marketing programs, including community, social, and partner-led channels

• Partner cross-functionally to ensure brand and marketing decisions align with regulatory, issuer, and technical realities

• Establish frameworks that enable fast, reversible brand decisions without accruing long-term brand debt

• Manage and guide agency and external partners as needed

What You Bring

• 8+ years of experience across brand, product marketing, or general marketing roles
• Experience working on complex or regulated consumer products (fintech, payments, or similar preferred)
• Strong understanding of brand positioning and architecture, applied pragmatically rather than theoretically
• A track record of executing launches and GTM programs in early-stage or fast-moving environments
• Comfort operating in ambiguity and making sound tradeoffs under time pressure
• Experience managing agencies or external partners is a plus

In our commitment to fostering a diverse and inclusive workplace, we value the unique perspectives and experiences each individual brings to our team. We encourage all candidates, regardless of background, to apply. Your skills, talents, and potential contributions matter deeply to us, and we believe in creating an environment where everyone has an opportunity to thrive. We recognize that meeting every listed requirement may not always be possible, but we value passion, determination, and a willingness to learn. Your application is an opportunity for us to discover the exceptional qualities you bring.

Benefits and Perks

• 📈 401K with a match!
• 🩺 Medical Insurance
• 🦷 Dental Insurance
• 👓 Vision Insurance
• 💸 Competitive compensation & equity – We believe in sharing success.
• ✈️ Flexible PTO – We focus on impact, not tracking vacation days. We encourage a minimum of 14 days.
• 🍽️ In-office lunch, team events & culture