Senior Regional Marketing Manager, Lyft Urban Solutions

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

 Within Lyft, the Lyft Urban Solutions (LUS) team delivers station-based micromobility solutions (think: bikeshare programs like Citi Bike in New York) that riders love in 55+ cities across 14 countries globally. Complementing Lyft’s overall mission to serve and connect, LUS provides innovative micromobility solutions that riders love, cities need, and operators value. To help achieve this goal, the LUS team is looking for a seasoned marketer and people leader who will shape and execute the regional consumer marketing strategy in 6 core bikeshare programs (and counting!) where Lyft provides bikeshare operations. 

Sitting on the LUS External Affairs leadership team, this LUS Senior Regional Marketing Manager plays an important brand stewardship and leadership role, acting as a voice of LUS and as a trusted representative of the company to clients and partners. They will lead the LUS regional marketing team to design and deliver marketing plans in support of system-specific objectives across LUS’ operated market footprint. This leader will also liaise with central Lyft Marketing on strategic brand initiatives, serving as a representative of LUS internally with marketing and communications partners across the business. The ideal candidate is a strategic thinker with a proven track record in leading high-performing consumer marketing teams, brand management, and end-to-end marketing GTM plans. 

People are central to all that we do, whether it is members of the LUS team, our city and operational partners, or the communities we serve. To create the world’s best transportation, we start with our own team by creating an open, inclusive, and diverse organization. If you are a marketing professional that shares our vision for sustainable transportation that empowers local communities, reduces our environmental footprint and brings people together, we’d love to meet you.

Responsibilities:

• Manage the LUS Regional Marketing and Community Engagement team and corresponding programmatic budgets.
• Engage with internal leadership and external city partners to represent the LUS Marketing perspective and ensure marketing team resources are leveraged in the highest impact manner for the overall business. 
• Direct marketing agreements and deliverables made with LUS customers (ie: City partners), including rider marketing initiatives and community engagement programs. 
• Partner cross-functionally to create go-to-market (GTM) plans for new product launches, new city launches and to design, test, and evolve marketing strategies.
• Liaise with Lyft Central Marketing teams on strategic campaigns to ensure compelling rider engagement, synergy with Lyft goals and branding alignment with LUS properties.
• Develop/review creative briefs and manage creative direction to meet objectives for public-­facing regional marketing communications, including print, digital, and video.
• Guide the LUS Regional Marketing team to establish position and identify target audiences.
• Ideate and execute multichannel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Analyze customer insights, consumer trends, market analysis in micromobility, and marketing best practices to build successful strategies, increase customer conversions, generate more qualified leads, all while measuring efficacy  and optimizing plans to ensure highest impact.

Experience:

• 8+ years of proven experience in consumer marketing strategies and campaign creation, preferably with experience in consumer-facing tech, mobility, or transportation industries. 
• Demonstrated experience managing integrated marketing plans including brand marketing, lifecycle marketing,  social media strategies, SEO and SEM
• Strong understanding of brand management and marketing communications, experience conducting marketing campaigns with government partners a plus
• Demonstrated people-management experience, preferably leading a team of marketing professionals.
• Track record of mentoring and managing a high performing team in a fast-paced environment
• Exceptional cross-functional collaboration skills
• Expert writing and verbal communication skills and experience leveraging skills with both internal and external stakeholders
• Experience managing cross functional projects on a small team within a larger company is preferred
• Direct experience managing consultants and creative agencies
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity