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Job Category

Marketing & Communications

Job Details

About Salesforce

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Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

As the Senior Manager, Web Growth PM at Slack, you will define the web and content strategy by understanding our users, our products, and our platform. You will be integral in campaign audits, competitive analysis, and user research to help us build a thoughtful and strategic customer journey. You’ll be responsible for driving innovation roadmaps to improve our signup conversion rates and revenue. You will partner with the marketing, paid digital, design, copy, and development teams to deliver comprehensive and integrated website strategies that increase awareness, drive customer acquisition, and improve product adoption. A key focus for this role will be spearheading the web strategy for Slack's global expansion initiative, tailoring our digital storefront for new audiences and new markets.

As an ideal candidate, you should bring a positive attitude and an insatiable curiosity to continuously improve the user experience. You are equally comfortable taking the initiative on a project as you are working in a cross-functional group. You should be able to discuss designs with your creative partners, positioning with product, optimizations with developers, leads with sales, and strategy with leadership.

Responsibilities

We are looking for an individual well-versed in strategy and execution. He/she will:

Develop User Insights

• Effectively research, journey map, storyboard, and test user experiences.

• Conduct A/B testing via Optimizely and similar tools to optimize the user experience across the website and key funnels.

• Help identify and understand the needs of high and low intent-audiences as the come to Slack.com

• Lead, synthesize, and present user research to stakeholders and cross-functional partners.

• Use quantitative and qualitative data to back up assumptions and devise comprehensive and integrated digital strategies.

Define Strategy

• Advocate for the end-user, and understand their needs and desires. Ensure stakeholder needs are aligned and drive towards our company objectives.

• Develop detailed strategic documentation including competitive analysis, personas, user journeys, and information architecture.

• Lead the web strategy for international market expansion, collaborating with regional marketing teams to localize content and optimize the user journey for global audiences.

• Identify, develop or curate unique content that can be utilized across channels.

Measure Success

• Own, analyze and communicate results including key performance metrics on a monthly and quarterly basis.

• Own the optimization strategy for all web landing pages, with a specific focus on paid media campaigns, to increase conversion rates and return on ad spend.

• Analyze page performance and user behavior to identify areas of improvement.

• Apply learnings to future campaigns or partner with the Experimentation team to improve results.

Requirements

We're looking for someone with talent and a passion for web strategy that leads to execution and impact.

• 7+ years of experience in developing integrated web or growth strategies.

• Proven experience driving web strategy for global expansion, including localization and international market considerations.

• Demonstrated strength in applying statistics, experimentation, and modeling to applied business problems.

• Experienced in and an advocate for conversion rate optimization (CRO