DIGITAL CAMPAIGN STRATEGIST/SPECIALIST - KOLD

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KOLD:

KOLD News 13 is the CBS affiliate in Tucson and is owned by Gray Media. At KOLD, the CBS-affiliated television station, it is our job and inherent desire to be the best local television station serving the entire southern Arizona region. The station is located off Cortaro Farms Road and Interstate 10 in Tucson, Arizona. Tucson is the 64th largest television market in the United States. The spirit of innovation has always been with the station. KOLD became the first television station in Tucson when it started broadcasting on Jan. 13, 1953. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming. Tucson’s plentiful sunshine, natural beauty, and diverse culture lend to an active lifestyle rich in great food. Hundreds of miles of hiking trails, from the Sonoran Desert to the Sky Islands peaks 9,000 feet above sea level, provide breathtaking views, unforgettable sunsets, and access to nature for all ages and abilities, challenging biking trails, and unforgettable experiences.

Job Summary/Description:

Gray Digital Media & KOLD 13 NEWS is looking for a skilled and results-driven Digital Campaign Strategist/Specialist. The digital strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our business, customer base, and improving user experience. Candidates must be local or willing to relocate to Tucson, Arizona.

Duties/Responsibilities include, but are not limited to:

Digital Strategist Responsibilities:
• Work directly with clients and account executives to understand the client's business objectives and advertising strategy.
• Effectively communicate with clients and account executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms, which include but are not limited to streaming solutions, Display/Video/Social, Google AdWords, YouTube, Facebook Products, SEO, email, Website development, and contesting.
• Present recommendations directly to clients in coordination with account executives.
• Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact.
• Gather campaign data from various sources to ensure delivery and facilitate monthly reporting.
• Set up, launch, manage, and optimize paid digital advertising campaigns, including budget allocation and bid management.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs).
• Work on several projects simultaneously, often for several different clients.
• Undertake research and analyze data using specialist industry resources.
• Share the latest digital trends both with the internal sales team and directly with clients. 

Qualifications/Requirements:

Qualifications For a Digital Strategist:
• 3+ years’ experience as a digital strategist or similar role
• Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, Websites & and email marketing
• Both Google AdWords and G4 Analytics certifications
• Knowledge of planning and managing multiplatform media campaigns
• Experience and understanding of GTM and pixel placements on websites
• Excellent communication and teamwork skills
• Exceptional presentation abilities coupled with a proactive approach to client inter