Senior Digital Product Owner

Career Area:

Technology, Digital and Data

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

The Salesforce OnPoint Marketing Automation Product Owner plays a critical role in shaping Caterpillar’s customer experience by defining and managing marketing platform capabilities that deliver personalized, omni-channel engagement. This role ensures the development and optimization of Salesforce Marketing Cloud and Sales Cloud solutions to support Caterpillar’s strategic goals and dealer-driven initiatives.

As part of the Caterpillar OnPoint team, you will collaborate with cross-functional teams, digital product managers, and enterprise stakeholders to enable data-rich marketing programs that enhance customer engagement and deliver measurable business impact

What You Will Do:

• Working with stakeholders to determine short and mid-term product development strategy for the Platform and ensures alignment with overall member engagement vision and strategy.

• Ensures buy-in for the product development strategy both internally and with key internal business partners.

• Working with member engagement leaders, communication leaders, and other stakeholders to recommend solutions to address gaps with product enhancements.

• Working closely with cross-functional teams to establish shared vision for category product development. Collaborate with internal and external partners to direct the product development process and ensure a consistent customer experience.

• Being an expert at understanding how all of the parts of the Marketing and Communication Platform fit together and the key capability that they provide to the organization.

• Responsible for maximizing the value of the product and the work of the Development Team

• Responsible for acting as Product Owner for larger, more complex projects with high value to the organization

• Responsible for creating, maintaining, and prioritizing the Product Backlog according to business value for the life of the project

• Communicates Product Backlog priorities to the team

• Act as the key decision-maker regarding what features the product will have

• Assists with the elaboration of epics, themes and features into user stories that are small enough, or granular enough, to be achieved in a single sprint

• Responsible for conveying the vision and goals at the beginning of every sprint

• Represent the customer, interfacing and engaging with the customer

• Participate in Daily Scrum as needed

• Participate in Sprint Planning meetings, Demos and Retrospectives

• Inspect the product progress at the end of every Sprint and accept or reject the work that has been done by the Development Team

• Act as the voice of the team, communicating status externally

• Be a good role model of Scrum values; understand the framework and the roles of each team member

• Be a champion for the agile community and help to further the community within the organization

• Employee is also responsible for performing other job duties as assigned by Caterpillar management from time to time.

What You Will Have:

Business Analysis: Knowledge of business analysis and the set of tasks, techniques and tools required to identify business needs; ability to recommend solutions that deliver value to stakeholders.
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the applicatio