Corporate Affairs - Digital Strategist (Email/Web), Associate

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, Twitter, and Instagram.
 

The Digital Strategy team at Blackstone is a nimble group that oversees a dynamic digital communications strategy focused on strengthening the Blackstone brand and supporting our business groups. The Digital Strategy team is responsible for:

• The firm’s corporate digital channels (Blackstone.com website, email, social media)
• The firm’s advertising efforts across channels
• The firm’s marketing research and analytics
• Partnering with business groups on digital marketing to key stakeholders
   

The Digital Strategy team is looking for a smart, entrepreneurial Digital Marketing Associate to support the firm’s capabilities in website and email marketing. The Associate will seamlessly execute web and email communications, and partner closely with the Brand & Content and Product teams to ensure we are optimizing our approach on these owned channels.
 

Responsibilities:

• Lead setup of new Blackstone.com webpages and content updates
• Build and deploy marketing emails to a wide variety of external stakeholder audiences
• Manage production and approval timelines for new webpages and emails
• Pull and analyze performance data, and communicate recommendations to stakeholders
• Partner with business groups on web and email content strategy
• Partner with Product team on new feature development and rollouts
• Communicate and drive adoption of best practices for web and email channels
   

Qualifications:

Blackstone seeks to hire individuals who work well in teams, are highly motivated, intelligent, have sound judgment and have demonstrated excellence in prior endeavors.
 

The successful candidate must have:

• 3+ years of hands-on experience setting up and managing email campaigns and/or webpages
• Experience with Pardot (email service provider) and/or WordPress (website platform) is a significant advantage. Familiarity with HTML is also an advantage.
• Experience with email best practices, audience segmentation and email performance metrics
• Experience with  website performance metrics. Experience with Google Analytics is an advantage.
• Exceptionally strong attention to detail and ability to thoroughly review work
• Effective communicator, with the ability to partner with stakeholders at all levels
• Ability to work in a dynamic environment while maintaining high-quality deliverables
• Bachelor’s Degree

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

$90,000 - $115,000

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.

Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accorda