Senior Analyst, Campaign Operations

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role

The Sr. Analyst position executes comprehensive campaign strategies for Dow Jones. You will support several marketing teams by executing web and in-app campaigns across Wall Street Journal, Barron's and MarketWatch. This position resides in the Marketing Operations team within the Marketing Organization. You will play a critical role in implementing marketing campaign initiatives, managing the customer experience, as well as generating new business by nurturing relationships. You will manage a direct report, providing mentorship and quality control in a collaborative environment.

You Will:

• Implementation and QC of marketing promotions on Dow Jones flagship sites, including publishing personalized offers and content on the website and in-app
• Management of the website and in-app campaign execution process from beginning to end, including: gathering requirements, meeting with stakeholders and tech partners, communicating and translating technical specifications, quality assurance of the campaign, and launch of the final campaign
• Host regular meetings with stakeholders and tech teams to understand campaign and experience requirements in order to properly fulfill requests and manage workload
• Oversee campaign metadata tagging to track and analyze website traffic - integral to campaign reporting
• Manage digital asset library and data dictionary
• Perform continuous quality assurance of web and in-app placements as well as user acceptance testing
• Work closely with the offer management team to ensure that onsite acquisition campaign experiences are correct for all site visitors and that shop pages and checkout pages work as expected
• Demonstrated experience working with engineering teams to set standards, drive platform improvements, and ensure we are leveraging the technology to its full extent
• Produce campaign reporting to inform future marketing strategies and request Tableau dashboards to be built as needed
• Act as the subject matter expert, facilitating knowledge transfer of website capabilities among stakeholders
• Serve as primary contact for web vendors to leverage and enhance website campaign capabilities

You Have:

• 5+ years experience in marketing, marketing automation or operations preferred
• 5+ years of experience in website operations management
• Knowledge of Wordpress
• Familiarity with in-app campaigns
• Knowledge of the ecommerce space
• Familiarity with paywall platforms such as Piano Composer
• Project management skills a must, with experience in Jira or other project management software

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic