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Life Fitness / Hammer Strength is hiring a Territory Sales Representative to own and grow the YMCA and Campus Recreation market across Florida (excluding the Panhandle), with a preference for candidates based in the Greater Orlando or Greater Tampa areas.

In this remote, field‑based role, you’ll drive revenue across a large, relationship‑driven territory by selling premium fitness solutions to YMCAs and college/university recreation departments. You’ll lead complex, long‑cycle sales, influence multi‑stakeholder decisions, and position Life Fitness / Hammer Strength as a trusted, long‑term partner for mission‑driven organizations.

This role is ideal for a consultative, self‑directed sales professional who enjoys territory ownership and thrives in a fast‑moving, highly competitive Florida market—winning business through differentiation, credibility, and consistency. Experience in commercial, membership‑based, or multi‑site fitness environments (including health clubs) translates well and supports future growth within Life Fitness / Hammer Strength.

Compensation & Perks

• Base salary + commission + additional incentive opportunities

• Car allowance, gas reimbursement, and company card

• Full health benefits and 401(k) match

• Fitness‑forward, growth‑focused culture

As a Territory Sales Representative at Life Fitness / Hammer Strength, you will:

• Own and grow a defined territory, managing pipeline, priorities, and account strategy across YMCAs and campus recreation departments.

• Drive revenue by leading long‑cycle, consultative sales processes involving executives, facilities teams, boards, procurement, and other stakeholders.

• Position Life Fitness / Hammer Strength solutions by clearly connecting features to outcomes, including safety, durability, lifecycle value, and program impact.

• Influence specifications and buying decisions without formal agreements using credibility, storytelling, customer references, and market insight.

• Identify and execute account expansion opportunities, including refresh cycles, phased purchases, and multi‑year planning.

• Maintain consistent engagement with customers between major projects to protect share and build future pipeline.

• Collaborate with architects, designers, and contractors to support facility planning and equipment layouts.

• Operate with strong discipline in CRM opportunity management, forecasting, and internal communication.

• Spend 3+ days per week in the field, actively developing relationships and advancing opportunities across your territory.

What Life Fitness / Hammer Strength is looking for in our Territory Sales Representative:

• 3+ years of experience in field sales or account management, ideally in B2B or solution‑based selling environments.

• Proven ability to build strong relationships and sell consultatively, earning trust with multiple stakeholders and decision‑makers.

• Demonstrated success managing large, geographically diverse territories with strong prioritization and follow‑up discipline.

• Ability to navigate multi‑stakeholder and committee‑based buying environments, including longer sales cycles.

• CRM proficiency (Salesforce preferred), including opportunity management, forecasting, and data hygiene.

• High standard for customer responsiveness and delivering a premium, high‑touch sales experience.

• Strong communication and storytelling skills, with the ability to translate solutions into outcomes that resonate with mission‑driven and commercial customers.

• Willingness and ability to travel extensively within Florida (excluding the Panhandle).

Preferred / Nice to Have

• Experience selling fitness, wellness, or capital equipment solutions

• Exposure to membership‑based or multi‑site environments (e.g., health clubs, recreation centers, community facilities)

• Experience navigating longer sales cycles tied to budgets, refresh planning, or lifecycle replacement

#LI-REMOTE

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation