Global Senior Brand Manager, Product Strategy

Global Senior Brand Manager, Product Strategy- Hybrid 

Towson, MD, United States  

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

Join the iconic DEWALT® team, a leader in professional tools and innovation for over a century! We are seeking a talented leader to help shape the future of our brand and drive the next era of growth and product excellence. Be part of a legacy—and help us build what’s next. The Global Brand Senior Manager will play a pivotal role in shaping and assisting in executing the global brand strategy, ensuring consistency across all markets while empowering regional teams to adapt with local relevance. Acting as the bridge between global product leadership and regional marketing execution, this role will translate brand positioning and RTBs into clear, differentiated benefits.  The Global Brand Senior Manager ensure every NPD aligns on brand promise. As Global Brand Senior Manager, you’ll be part of our DEWALT® team working as a hybrid employee. You’ll get to:  

• Collaborate with Product Development and Channel teams in development of new product innovation and full commercialization plans. 
• Lead global plan execution including photography, digital content development, video content 
• Support, mentor and develop direct reports to ensure career growth and consistent learning while overseeing team performance. 
• Be a steward of the Brand across the organization - leads development and adherence to Brand Guidelines as well as manages brand creative assets (photography, creative, etc.) to provide to multi-functional partners
• Work with Insights team to identify end user barriers and drives meaningful marketing communications with high relevance to our target audiences.
• Collaborate with Product and Design on packaging development to deliver brand consistency and optimize shopper experience.  
• Partner with global Brand counterparts in other regions to drive synergies and scale. 

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• 7+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment  
• 5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment  
• Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred  
• Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches  
• Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, product launch and  brand storytelling. 
• High collaboration and influencing skills without direct authority 
• Deep curiosity and ability to synthesize consumer insights, competitive intelligence and market dynamics 
• Strong communication, presentation and storytelling skills 
• Forward-thinking mindset and bias for action 
• CONNECTOR, INFLUENCER AND STRATEGIST 

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.
• This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc)

And More:  

We want our company to be a place you’ll want to be – and s