Global Marketing Strategic Planner - Maternity Cover - 13 months

<p><strong>At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste.</strong></p> <p>More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.</p> <p>Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste.</p> <p><br/>We’re growing fast: Our community of 80 million users in 17 countries have already saved more than 264 million meals from going to waste - saving more than 616,000 tonnes of CO2e! This year, Too Good To Go also reached 7th place among the most downloaded Food &amp; Drink Apps worldwide, in the <a href="https://blog.apptopia.com/top-10-food-apps-h1-2022-downloads">H1 2022 Apptopia ranking</a>.</p> <p>We look for talented people with diverse backgrounds to join our team. Right now, we’re recruiting a <strong>Global Marketing Strategic Planner</strong><strong> in our Copenhagen or our London office.</strong></p> <p> </p> <p><strong>Your mission</strong></p> <p>As <strong>Strategic Planner you bridge the gap between creative vision and business objectives</strong>. Contributing your experience of developing game changing creatives for multinational marketing companies will help us accelerate the growth of Too Good To Go and become a global household name. Your mission is to turn saving food into a daily habit and your ability <strong>to connect the dots, analytical thinking, and in-depth knowledge of marketing communications will be pivotal in achieving this 🚀</strong></p> <p> </p> <p><strong>Your role</strong></p> <p>We are looking for a dedicated <strong>Strategic Planner to join our Global Advertising, Media and Digital Marketing function</strong>. In this <strong>maternity cover position</strong>, you play a central role in elevating our marketing efforts to new heights. Reporting to the Acting Head of Global Strategic Planning, your primary responsibility is to <strong>translate business and marketing objectives</strong> into <strong>data-inspired and insight-fueled creative briefs</strong>. We’re trying to build the best and most impactful creative concepts in the world, and your input will help to make this happen. </p> <p> </p> <p><strong>Your responsibilities</strong></p> <p><em>Creative Briefing Development and Leadership</em></p> <ul> <li>Elevate overall creative and conceptual development in strategic planning efforts.</li> <li>Write high quality creative briefs aligned with marketing objectives for global activations and strategic projects. </li> <li>Lead the briefing process and inspire the creatives, including sessions with the creative team, feedback on concepts, and consultation with stakeholders.</li> <li>Following the creative brief, work in collaboration with the creative director and team to develop creative advertising platforms and concepts</li> <li>Collaborate closely with channel owners to align planning with creative deliveries.</li> </ul> <p> </p> <p><em>Use Consumer Insights to Improve Marketing Efficiency</em></p> <ul> <li>Use market research to define insights that inform marketing strategy and creative development.</li> <li>Distil insights into core strategy elements for briefs, including target audiences, channels, and messaging.</li> <li>Integrating key learnings into creative briefs for continuous optimization.</li> </ul> <p> </p> <p><em>Training the Teams and Improving the Quality</em></p> <ul> <li>Support local marketing teams and global channel owners in creative briefing.</li> <li>Ensure strategic relevance of all briefs</li> <li>Consult on monthly channel creative briefings for social media, CRM, and paid digital to ensure alignment and integration.</li> <li>Develop and facilitate creative brief training to upskill the broader marketing organization for improved brief quality.</li> </ul> <p><strong> </strong></p> <p><strong>Our requirements</strong></p> <ul> <li>Experience working with multinational, multi-language businesses, with 7 figure budgets</li> <li>Proven experience in strategic marketing, advertising, or creative roles with a focus on data-driven decision-making, preferably within an advertising agency.</li> <li>Strong strategic thinking skills with the ability to elevate creative and conceptual development in strategic planning efforts.</li> <li>Proficiency in writing high-quality briefs aligned with marketing objectives and creative development.</li> <li>Pragmatic, passionate, hands-on, and autonomous, with a proactive problem-solving approach.</li> <li>Highly analytical with a comfort in handling data and reports.</li> <li>Strong team player with excellent