Marketing Director

About Us:

Culture’s mission is to make bioprocess development and scale-up as fast and easy as scaling software. Towards this aim, Culture’s first offering enables biopharma, biotechnology, and synthetic biology companies to run their bioprocessing R&D in the cloud. Clients design, manage, and analyze bioprocess experiments in Culture’s Console web application. Culture’s offering enables customers to focus on designing and improving their process versus spending time and effort building out their own high-throughput process development laboratory. While customers remotely observe the process and analyze data, the experiments are executed in Culture’s cloud bioreactor facility in South San Francisco. The facility is enabled by Culture’s proprietary 250mL and 5L single-use bioreactor technology and software systems.

At Culture, we combine our passions for biomanufacturing, engineering, and operations to build new solutions that make bioprocess development and scale-up faster. We value curiosity, communication, collaboration, customer focus and a drive for results.

The Opportunity: 

Culture Biosciences is looking for a Marketing Director to build on Culture Bioscience’s innovative solutions (Service and Product), brand and value in the life sciences marketplace focusing on biopharma and biotech.

This opportunity is targeted to an experienced Product Marketer with extensive marketing communications, B2B strategy and execution, and brand creation/awareness experience. This is an agile role involving the building and execution of a rapidly developing Marketing organization within the global Commercial Team.  

This role is responsible for creation, communication and execution of annual strategic marketing plans including brand development and lead-generation efforts supporting Sales/Business Development workstreams. The role contributes to driving growth of Culture Biosciences’ offerings and new product introductions (NPI) launches (products and services). The Marketing Director is a key leadership position within the global Commercial Team, reporting directly to the Chief Commercial Officer, and a member of the Commercial Leadership Team (CLT).

Responsibilities:

Strategic Planning:

• Plan and deliver an actionable comprehensive strategy incorporating insights from market data, trends, competitor activity, qualitative and quantitative marketing research, customer insights (VoC) and industry reports.
• Develop and implement a brand positioning and customer segmentation strategy that aligns, differentiates and drives Culture’s product and services vision and supports Sales growth and execution.
• Design and align an annual Marketing plan and strategic multi-year brand growth/market penetration plan collaborating with Culture Biosciences’ Sales, Business Development, Product Management and Application Technologies strategic initiatives. 
• Design and manage effective Marketing frameworks/tools: Customer journey and touchpoints mapping; Customer personas/profiles; market data/Customer engagement; and marketing campaign performance/impact dashboards.

Tactical Execution:

• Own and improve marketing processes and tools.
• Build consistent operating processes for internal and external marketing communications
• Drive effective brand recognition and awareness programs with meaningful articulated and measured KPI’s.
• Develop and implement marketing and NPI launch plans for new products and services.
• Design, develop and execute active social media channels and monitor impact KPI’s. 
• Lead the creation, development, and execution of technical content collateral communications (internal and external).
• Design, deliver and execute digital marketing projects and campaigns.
• Manage trade shows, conferences, and events (internal and external).
• Partner with Sales/BD/AppTech/ComOps to ensure Marketing plan is executed in alignment with Commercial priorities.

Candidate Requirements:

• Bachelor's degree in Business, Marketing, Public Relations, Communications or related field. Advanced technical degree/secondary major in Molecular Biology, Biochemistry or other Life Sciences disciplines is a significant plus.
• Minimum of 7 years of professional Sales, Marketing and Communications experience within the Life Sciences sector is highly preferred.
• Demonstrated effective thought leadership and advocacy with senior leaders of an organization.
• A passionate champion of Culture with internal and external stakeholders.
• Exceptional communication, collaboration and engagement experience.  
• Remote-based with willingness to travel 30%.

In return, we offer a supportiv